New Jamaican Coffee pilot introduces Industry growth
Coffee growers in Jamaica said that the lack of marketing of Jamaican Blue Mountain Coffee undermined the country's export potential and reduced the quality of life among farmers' families.
Paul Buchanan, a member of his first department, the Jamaican House of Representatives, made clear his long-term intention to help revive the country's struggling coffee industry, hoping to help many small farmers benefit.
Jamaica's coffee exports-especially at the high end of the market-have been affected by several negative forces in recent years, including changes in Japan's import market, borer pests and widespread crop losses affected by Hurricane Sandy.
According to a recent Jamaican observer report, Buchanan called on his colleagues to provide more support for the production and marketing of small coffee farms, while outlining specific measures of the Agricultural Division.
"one of the most painful experiences of my tenure has been to observe our coffee farmers providing daily struggle for their children," Buchanan told Parliment. "the problem is that the days of primary producers are long gone. Unless our coffee farmers participate in the value-added part of the industry, they will be eliminated. The production and sale of beans at the gate of the farm alone is untenable. Coffee farmers must become shareholders, and the processing and sale of their coffee is feasible. "
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