Changsha cafes have more than 1,000 Starbucks and 10 stores in Changsha in two years.

In the fast times of heel kicking, the coffee door is open, allowing you to temporarily turn your back on the world and enjoy the slow life.

Coffee, an exotic drink, is popular in Changsha, central China. On the streets of Changsha, coffee from the West spreads wantonly.

Starbucks from the United States has opened 10 stores in two years. Costa Coffee with British style, Pacific Coffee in Hong Kong and the world's most expensive cat shit coffee compete here. Even McDonald's, a fast-food tycoon, sells "wheat coffee". Changsha people's own "small and beautiful" cafes have sprung up... When the Chinese people's pursuit of leisure consumption meets the expansion of coffee giants, a huge consumer market collides with each other-now about 70 billion yuan. It is expected to reach 1 trillion yuan in ten years.

How much profit can coffee shops make? What kind of group are consumers? What causes the coffee consumption boom? The reporter walked into some cafes in Changsha and conducted interviews in succession.

A Current situation

Changsha has three types of cafes

Initially, coffee shops were synonymous with "high consumption." With the improvement of citizens 'material living standards, leisure consumption demand is increasingly vigorous, cafes gradually move towards the masses, coffee is also from instant to freshly ground, more and more exquisite. Reporter survey found that the current coffee business in Changsha is roughly divided into three forms: restaurant-style, professional-style, fast-food style.

Restaurant style: Business negotiation, coffee is only a supporting role

Representative: Coffee Wings, Upper Island Coffee, etc.

Price: about 20 yuan

Restaurant cafe in Changsha most, named "cafe" actually do catering, coffee is only supporting role, pot rice, steak, Hunan cuisine, green tea... everything. Generally located in office buildings, shopping malls or large institutions near, convenient for business people to come to consume, usually such customers do not have much leisure time, usually after work with friends to eat, or work hours need to discuss business, they will choose this style of coffee shop as a place to rest or communicate.

Professional style: friends party, enjoy slow time

Representative: Starbucks, Costa, Pacific, MOunGar423, etc.

Price: 20-40 yuan

At about 6 o 'clock in the evening the day before yesterday, the reporter saw in Starbucks Wangfujing store, the store about 100 square meters of space full, the store in groups of young people are chatting comfortably. This type of cafe mainly deals in coffee + West Point and is a unique social place. The time of a cup of coffee is like a pleasant time, favored by young people who pursue fashion and have certain economic strength. There are also many personalized small cafes scattered in various corners of Changsha, such as MOunGar423 Life Cafe, Many People Cafe, etc.

Fast food: cheap drinks, favorite of office workers

Representative: McCoffee, Rosa, Qianji, etc.

Price: 8-12 yuan

In recent years, chain West Point and fast food brands all over Changsha have sold coffee one after another. Rosa, Qianji, Mickey, Mai Coffee... Modern coffee culture, fast window management, cheap coffee drinks, freshly brewed ground coffee gradually popular in Changsha streets. It is understood that college students, white-collar workers and office workers are loyal customers of cheap coffee. Miss Zhou, who frequents express coffee, said that express coffee shops are more affordable, selling for only a dozen yuan, and it is freshly brewed ground coffee. In winter, she likes to pack a cup, which is delicious and warm. yingshang. Com

B Survey

Changsha has more than a thousand cafes

Starbucks opened 10 stores in Changsha in two years

At 21:00 on March 15, the crowd of bars in Jiefang West Road Bar Street gradually gathered. At Starbucks on the second floor of Fuda Ginza, Jiefang West Road, people waiting to buy coffee lined up. The world's largest coffee chain from the United States appeals to fashionable young people.

On September 16, 2010, Starbucks Wangfujing Store and Dongtang Pinghe Tang Store opened together, triggering a queuing frenzy. Over the past two years, it has opened 10 stores in Changsha. The price of nearly 30 yuan a cup is gradually accepted by Changsha people.

According to introduction, Starbucks site selection is divided into business circle store, community store, university town store, office building store. Changsha has 10 stores mainly in the business circle, 5 of which are opened in the May 1 business circle, and even queues are often needed during peak hours. Starbucks related personage told reporters, Changsha fashion degree is delightful,"Changsha will continue to have new stores this year." China is regarded as Starbucks '"second home market" and has opened more than 800 stores in 58 cities in mainland China. It plans to open 1500 stores in the mainland of China by 2015. Changsha is one of the key cities in central China.

In fact, Starbucks 'rapid layout stems from a "coffee movement" being launched in China, with competitors constantly standing in front of Starbucks.

(Editor: Leo)