There are only 200 Starbucks cafes left in Hefei to take the lead in the Hefei market.

At the intersection of Wangjiang West Road and Qianshan Road in Hefei, a small coffee shop very similar to Starbucks, the noisy voices clearly expressed everyone's love for it. The shop owner told the reporter: "since last year, small cafes such as book bar, animation bar and car bar have become a trend in Hefei." In order to compete with the world giant Starbucks in the Hefei market, they specially made such a business model that even the coffee cups sold were customized from a factory with Starbucks, and their price was only 29 yuan.

Hefei market: there are only more than 200 winning shops left in 600 cafes.

Since last year, a very obvious feature of Hefei coffee industry is that many minority cafes "let a hundred flowers blossom". Xiguanghai, deputy general manager of the Development Department of Qi Nest Group, a self-proclaimed "veteran" figure in Hefei coffee industry, made such comments. Win the business network

Since Ivy Coffee, the earliest coffee shop in Hefei, opened in 1998, the number of cafes has shrunk from more than 600 in its heyday to more than 200 now, of which there are only more than 100 cafes of a certain size, according to Xiguanghai. At present, the coffee operators in the Hefei market are all "ashes" who like coffee. They open that kind of book bar, car bar and other minority cafes, which can also meet the needs of some of the market. "A real coffee maker will never make a lot of money or fast money." Xiguang Hai said.

Dozens of people invest in a coffee shop, or one person invests in a coffee shop with a diversified economy, which can be found everywhere in the Hefei market. "this year, the rent has increased by nearly 10%, the teeth have been gritted, the raw materials have been upgraded to more than one level, I have recognized it, the equipment has been added, and there has been more labor." The coffee book saying "stick to" in the north ring has become a "microcosm" of the industry. Because they don't want to cut corners and make money, even in coffee shops, coffee books begin to deliver "takeout", ranging from a standard latte of 10 yuan to a coffee of 30 yuan. Coffee "predator":

"horse racing" and "enclosure" in Hefei

Hefei coffee industry, the final spelling is not coffee, but other.

In August 2011, Hefei Parkson had the city's first Starbucks, only a year from Yuanyi, Wuhu Road Wanda Square. It has expanded to 10 stores, leaving competitors far behind, says one person who once worked hard at Starbucks in Hefei. Starbucks has a strong "exclusive" brand status, so that it can even sign exclusive agreements with owners, that is, there can only be one Starbucks coffee shop there. All operating stores only rent but do not buy, do not give the bottom rent only to the sales deduction, even if the deduction point is only about 8% or so 10%.

The first consideration of Starbucks' products is market demand. " Shi Dongwei, vice president of public affairs at Starbucks China, said that if it is deeply rooted in the hearts of the people, it will win favor even if it is expensive, so Starbucks satisfies the appetite of the market every quarter and every model.

According to the China Coffee Market Analysis (2012 Analysis), China's coffee consumption is expected to grow at an annual rate of 15% in the future, much higher than the global average growth rate of 2%, and the total consumption will reach 1 trillion yuan in 10 years' time. Whether it is capital or taste, who will be the ultimate owner of the attractive cake of coffee consumption?

(responsible Editor: Leo)

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