Starbucks officially launched the delivery service, but it seems that it is better at home.
The Starbucks delivery service that has been talked about for a long time has finally arrived! On December 2, US time, Starbucks and Postmates officially launched delivery in Seattle. Users only need to pay for an order through Starbucks app, and then wait for Postmates delivery staff to deliver coffee and food.
It is important to note, however, that the service has some limitations: only iOS users can participate, the order time is only from 6 a.m. to 7 p.m., and you can order up to eight items per order, even if you only order a cup of coffee. Each order will charge a fixed delivery fee of $5.99-which is really not cheap, but it also has something to do with the higher labor costs abroad.
At present, many people in Seattle have experienced the whole delivery process. Let's take a look at this Starbucks official service.
"although Starbucks app shows that orders will be delivered within an hour, they usually arrive within 30 minutes, and this new service will not only facilitate people's lives, but also provide a lot of new jobs." Geekwire seems to be optimistic about the delivery service, but it still thinks: "for those who get up early every day and just want a cup of coffee, the delivery fee of $5.99 is really not a bargain."
The Seattle Times experience is not so easy. They ordered two lattes and a croissant via app, which included a $5.99 delivery service charge for a total of $17.80, and the experience went like this:
The order was placed at 10:05 in the morning, and the Starbucks store across the street quickly picked up the order.
Then, app pops up a screen indicating that the Postmates delivery person has received the service message, and you can contact the delivery person through the button on the app.
Wait until 10:11, that is, six minutes after placing the order, a new message pops up indicating that the express delivery personnel have set out, and the picture becomes a small bicycle icon moving on the map, making it convenient for users to track them in real time.
It wasn't until the delivery staff showed up that a croissant in a box and a cup of latte were delivered-yes, only a cup of latte. Obviously, there was an error in Starbucks app, and neither the store nor the Postmates delivery staff received accurate order information.
At 10:31, 26 minutes after the order was placed, Postmates sent another latte to finish the delivery service. This is, of course, within the promised service hours of Starbucks, but it would be much faster if there were no mistakes.
To sum up, on the first day of Starbucks' official delivery service, Seattle people enthusiastically participated in the experience, and the overall reviews were good, except that the service charge was a little expensive. We certainly expect such an official service to enter the country, but there are many ways to get a Starbucks without having to go to the store and wait in line:
First, find out if there is a small area of delivery at the Starbucks store you are going to.
As a matter of fact, Starbucks stores still have a lot of autonomy, and some stores have corresponding delivery services, which may be aimed at the nearby area, or you may order by phone and then pick it up at the store. So if you can ask the clerk if there is a similar delivery service, there may be a surprise.
Second, the use of third-party delivery.
From ele.me, where any food can be delivered, to professional coffee delivery, even coffee, Starbucks delivery service is actually available. The former generally uses the official distribution of ele.me, with an extra charge of 7 yuan per order, while the latter just adjusted the price on December 1, changing the original delivery fee from 2 yuan to 5 yuan per order, but it still claims to be the lowest price in the whole network.
Anyway, domestic third-party delivery must be much cheaper than Starbucks official delivery. And third-party services like this often have coupons, coupons, and so on, which are more cost-effective to use. When I think of it in this way, it seems that even if Starbucks does not launch official delivery in China for the time being, it will not be so important.
Source: ideal Life Lab
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