After the luxury brand GUCCI opened a cafe, all brands have embarked on the road of mixed management

Business News (Reporter Feng Jia) what e-commerce can do is naturally experiential consumption. After luxury brand GUCCI opened hot cafes in Hangzhou and Shanghai, various brands have embarked on the road of mixed operation, mainly selling their own blockbuster products on the one hand, and setting up a sideline business on the other, selling coffee and afternoon tea, in order to allow customers to stay more in the store, thus bringing potential business.
Yesterday afternoon, next to the Yuanrong constellation cinema, Maxim's Cafe opened, when in fact it was supposed to be a French West Point House specializing in chocolates and biscuits. "I know this brand. Its chocolate is very famous. When I was studying in France, I often bought it and ate it. It sold very well." Miss Yang, who came here to see a movie with her boyfriend at the weekend, sat in to taste whether its hot chocolate was authentic. "in 1893, the first store was opened in the place de Concorde in Paris, France, which is a century-old store. Previous appearances in Suzhou were mainly through the imported food area of high-end department stores, selling gift boxes such as chocolates and biscuits. " General Manager Yang Wenshan said that since he has such a foreign background and belongs to experts in the industry, he is naturally not afraid of making coffee and afternoon tea.
Previously, GUCCI, a luxury brand in Shanghai and Hangzhou, also opened cafes, causing a sensation. Why do brands love to open cafes now? An industry insider said that the purpose is to allow more customers to sit down and enjoy coffee and afternoon tea, and feel a foreign culture. This is precisely to train potential customers to stay more and taste the atmosphere more than paying to leave. Emotionally, it will also resonate and drive business. Therefore, this is said to be "not doing a proper job", but in fact it is precisely for the sake of proper work.
Source: Suzhou News Network
- Prev
How will you spend Christmas this year? Go to the coffee shop and enjoy a romantic pink Christmas!
How should I spend Christmas this year? I believe this is one of the issues that everyone is most concerned about recently! As the most representative worldwide holiday, we look forward to having a different Christmas every year. However, in the fast pace of modern life, we need a personal space that can fully relax our mood more than ever. In this slightly colder winter, it has begun to spread.
- Next
Coffee industry information: how many tricks are installed in Starbucks red cups that have been brushed?
Has your moments been scrubbed by Starbucks' red cups recently? It is reported that around November 3, all Starbucks stores around the world have been replaced with red paper cups, and the recommendation page on the photo social app Instagram has been quickly occupied by it. However, Starbucks has such a huge consumer group around the world, and launching the same paper cup at the same time is not only troublesome, but also expensive, so change the red cup at this time.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?