After the luxury brand GUCCI opened a cafe, all brands have embarked on the road of mixed management
Business News (Reporter Feng Jia) what e-commerce can do is naturally experiential consumption. After luxury brand GUCCI opened hot cafes in Hangzhou and Shanghai, various brands have embarked on the road of mixed operation, mainly selling their own blockbuster products on the one hand, and setting up a sideline business on the other, selling coffee and afternoon tea, in order to allow customers to stay more in the store, thus bringing potential business.
Yesterday afternoon, next to the Yuanrong constellation cinema, Maxim's Cafe opened, when in fact it was supposed to be a French West Point House specializing in chocolates and biscuits. "I know this brand. Its chocolate is very famous. When I was studying in France, I often bought it and ate it. It sold very well." Miss Yang, who came here to see a movie with her boyfriend at the weekend, sat in to taste whether its hot chocolate was authentic. "in 1893, the first store was opened in the place de Concorde in Paris, France, which is a century-old store. Previous appearances in Suzhou were mainly through the imported food area of high-end department stores, selling gift boxes such as chocolates and biscuits. " General Manager Yang Wenshan said that since he has such a foreign background and belongs to experts in the industry, he is naturally not afraid of making coffee and afternoon tea.
Previously, GUCCI, a luxury brand in Shanghai and Hangzhou, also opened cafes, causing a sensation. Why do brands love to open cafes now? An industry insider said that the purpose is to allow more customers to sit down and enjoy coffee and afternoon tea, and feel a foreign culture. This is precisely to train potential customers to stay more and taste the atmosphere more than paying to leave. Emotionally, it will also resonate and drive business. Therefore, this is said to be "not doing a proper job", but in fact it is precisely for the sake of proper work.
Source: Suzhou News Network
- Prev
How will you spend Christmas this year? Go to the coffee shop and enjoy a romantic pink Christmas!
How should I spend Christmas this year? I believe this is one of the issues that everyone is most concerned about recently! As the most representative worldwide holiday, we look forward to having a different Christmas every year. However, in the fast pace of modern life, we need a personal space that can fully relax our mood more than ever. In this slightly colder winter, it has begun to spread.
- Next
Coffee industry information: how many tricks are installed in Starbucks red cups that have been brushed?
Has your moments been scrubbed by Starbucks' red cups recently? It is reported that around November 3, all Starbucks stores around the world have been replaced with red paper cups, and the recommendation page on the photo social app Instagram has been quickly occupied by it. However, Starbucks has such a huge consumer group around the world, and launching the same paper cup at the same time is not only troublesome, but also expensive, so change the red cup at this time.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m