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After the luxury brand GUCCI opened a cafe, all brands have embarked on the road of mixed management

Published: 2024-09-17 Author: World Gafei

Last Updated: 2024/09/17, Business News (Reporter Feng Jia) E-commerce has nothing to do with it, naturally it is experiential consumption. After the luxury brand GUCCI opened a hot and unusual cafe in Hangzhou and Shanghai, various brands have embarked on a mixed business road. On one side, they mainly sell their own fist products, and on the other side, they have set up quite a large venue. They have started a sideline, selling coffee and afternoon tea, in order to make customers more in the store.

Business News (Reporter Feng Jia) what e-commerce can do is naturally experiential consumption. After luxury brand GUCCI opened hot cafes in Hangzhou and Shanghai, various brands have embarked on the road of mixed operation, mainly selling their own blockbuster products on the one hand, and setting up a sideline business on the other, selling coffee and afternoon tea, in order to allow customers to stay more in the store, thus bringing potential business.

Yesterday afternoon, next to the Yuanrong constellation cinema, Maxim's Cafe opened, when in fact it was supposed to be a French West Point House specializing in chocolates and biscuits. "I know this brand. Its chocolate is very famous. When I was studying in France, I often bought it and ate it. It sold very well." Miss Yang, who came here to see a movie with her boyfriend at the weekend, sat in to taste whether its hot chocolate was authentic. "in 1893, the first store was opened in the place de Concorde in Paris, France, which is a century-old store. Previous appearances in Suzhou were mainly through the imported food area of high-end department stores, selling gift boxes such as chocolates and biscuits. " General Manager Yang Wenshan said that since he has such a foreign background and belongs to experts in the industry, he is naturally not afraid of making coffee and afternoon tea.

Previously, GUCCI, a luxury brand in Shanghai and Hangzhou, also opened cafes, causing a sensation. Why do brands love to open cafes now? An industry insider said that the purpose is to allow more customers to sit down and enjoy coffee and afternoon tea, and feel a foreign culture. This is precisely to train potential customers to stay more and taste the atmosphere more than paying to leave. Emotionally, it will also resonate and drive business. Therefore, this is said to be "not doing a proper job", but in fact it is precisely for the sake of proper work.

Source: Suzhou News Network

Very cool article!