Nestle Coffee Dolce Gusto Cross-border Automotive sector MINI! Unique creative personality and artistic atmosphere

According to a comprehensive report, in 1962, painter Andy. Howard exhibited his new work, and people with "high-end" expectations wanted to see some otherworldly images, but what appeared in front of them were commercial consumer goods that were "disliked" by traditional art. soup cans and Brillo soap boxes leapt on top of the paper-which made Howard famous and promoted the development of pop art in the United States and around the world.

Today, the dividing line between art and commerce has become increasingly blurred. People not only describe goods in works of art, but also capture distinct artistic flavor and unique creative personality from the goods on the street and in the window.

Recently, Nestle Coffee Dolce Gusto capsule Coffee Machine, which also has typical artistic innovation in the commercial field, has reached a cross-border cooperation with mini to launch Nestle Coffee Dolce Gusto capsule Coffee Machine mini Limited Edition globally! Fully combine the innovative DNA of the two brands! Coffee is full of aroma, but also the publicity of innovation and personality.

Nestle Coffee Dolce Gusto and mini, two "master" role models of pop culture

Nestle Coffee Dolce Gusto and mini are themselves the starting point of popular culture. When masters find artistic inspiration from commodities, they also find bold and innovative production inspiration from art, and its source is not stodgy traditional art, nor old-fashioned high-end lifestyle, but in line with the flavor of this era, really stylish, modern art that brings experience. The birth of Nestle Coffee Dolce Gusto capsule Coffee Machine MIMI Limited Edition is itself a master work in the field of pop culture.

Creative cross-border design brings a sense of art to life

In the traditional Chinese view, the distinction between art and commerce is very obvious, but in fact, the international mainstream view is no longer the case, but through pop art to find a fusion point to make our lives more interesting. The field of marketing in China has just realized that consumers often buy not only goods, but also a kind of feeling and enjoyment.

However, both Nestle Coffee Dolce Gusto and mini have long been aware of this irreversible trend of the times. at a time when many Chinese brands are still pursuing performance-to-price ratio, they have introduced a lifestyle with typical popular cultural characteristics. The launch of the limited edition of Nestle Coffee Dolce Gusto capsule Coffee Machine mini, whether it is to drink coffee with the label of quality of life. Or let mini become a symbol of personality and creative life, so that young people are obsessed with it, and let us experience the artistic sense of the commodity society.

Through this cross-border cooperation, we have found more genetic agreement between the two. If mini brings new fun to driving, then Nestl é Dolce Gusto capsule coffee machine brings a new coffee culture. Mini's ingenious design and pursuit of unparalleled driving experience are the same as Nestl é Dolce Gusto capsule coffee machine's artistic machine shape and unprecedented beverage experience. Both of them have a maverick and artistic brand personality, they are loyal to self-expression, strange and original, have always been in the forefront of fashion, bringing consumers lifestyle innovation and emotional resonance. In terms of its own function, it adopts Swiss technology and cooperates with Delon, a famous Italian coffee maker with a history of more than 100 years, which is powerful and easy to use. A small machine can produce up to 15bar high voltage, comparable to the coffee shop professional coffee machine; the use of Thermoblock instant heating technology, no preheating; the original 8-stage water control technology precisely control the thickness of the choice, but also truly achieve the integration of the inside and the outside.

It can be said that Nestl é Dolce Gusto capsule coffee machine mini limited edition is a coffee artist, while mini, as a continuation of the driver's character, is a mobile installation art speeding down the road. The combination of the two brings not only the fashion avant-garde shock in the field of marketing, but also the avant-garde moment to open the era of creativity and personalization, in which modern technology is concentrated and modern lifestyle is an important field. it opens the magic box of pop art for us.

Make yourself at home in brand marketing. "together" is cool.

Whether it's marketing or communication, there are too many conceptual frameworks in our lives that make people look at everything in the world so clearly. However, all great innovations usually come from the beginning of breaking boundaries, and at the moment when they bravely cross the boundaries, all things no longer follow the rules and colors, but become colorful and cool.

Originally, Nestle Coffee Dolce Gusto and mini are famous for their innovative brands, but this time they are even more amazing, using two inappropriate analogies, such as Marilyn, Monroe and Taylor. That's what it feels like when Swift stands together, or Spice Girl Victoria and Beckham stand together, the fashion ability to light up the whole world. We hope that in the future, we can have more partners together, so that we can see the dazzling charm together! At present, this limited edition capsule coffee machine is on sale at the Nestle Coffee Dolce Gusto Tmall flagship store. Such a stylish model is only 1490.

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Source: network