Coffee shop owner's eight deadly sins: how to run a coffee shop better

Domestic cafes, in addition to Starbucks (special reading), COSTA and other chain brands, the base of single stores is very large. These cafes are well run, first of all, because they all have a good boss. Unfortunately, there are not often good bosses, but there are many weird bosses.

Here are 8 ways for a weird owner to kill a cafe.

After the opening, "no cut".

Do you think the story ends when the prince and Cinderella get married? Married people know that that is just the beginning of another story.

The preparatory work for opening a coffee shop is tiring enough:

Full of passion to soak in restaurants everywhere, a few months of location, more than half a month of design running-in, coupled with a month or two of bitter decoration, etc., finally waited until the opening. So call friends, good day, opening ribbon cutting, friends support, family congratulations, a piece of peace. But often three months later, with the decline in the number of friends' support, business began to decline, but they were kept in the dark: "Business was good in the last few months." In fact, this is a taboo that many people are easy to commit: with a long period of energy investment in the early stage, it is easy to relax as soon as the store opens, thinking that "nothing will happen from now on." in fact, things have only just begun.

Therefore, after the opening, we should quickly adjust ourselves, optimize the production speed, quality, and service process, and increase or decrease the deficiencies in the environment one by one.

When running a coffee shop, keep in mind that you can't cut it at all!

Sales thinking selling coffee, people with work experience in Internet companies, clothing stores, beauty salons, cosmetics, real estate sales, etc., it is really too dangerous to open a coffee shop. People with sales experience may be more convinced that "how the product is not the key, the key depends on whom to sell, how to sell"! They are used to exaggerating sales skills in services, setting high business goals, identifying with sharp-tongued waiters, and "well-rounded" professional managers who value social skills. And often this set, in the coffee shop operation will be counterproductive. Because coincidentally, the cafe is a place with simple products, simple service form, elegant and quiet environment, simple team relationship, and even simple turnover. We are eager for strong sales staff to improve the performance of the cafe, but we also do not want these "wild"sales gods" to spoil the atmosphere of our cafe. The temperament of a cafe often establishes its reputation and status in the industry.

Therefore, the first important task of running a coffee shop is to do a good job in products and services, and bosses and managers interact with customers in good faith, which is the best business strategy.

Send a crony undercover.

When I opened a coffee shop for the first time, I would inevitably tremble. I was worried about this and that. As a result, many cafe investors choose relatives to act as treasurers, cashiers, or buyers, and even infiltrate waiters and cooks. It seems that there is nothing wrong with developing a team that you are more familiar with, which helps to save costs and help the team to be stable. The key is that in practical work, this may not necessarily bring you convenience. Because employees will regard him as your spokesman, making people feel more like "undercover", thus undermining the unity of the team. In addition, if the cafe owner can not directly say "relative subordinate" because of affection, then how to get an external manager to face the "boss's relative" directly? Is this a test of professional managers' ability to "deal with things but not people" in the workplace, or to test the "triangular game" among professional managers, bosses and boss relatives?

Sit at the door and count the heads.

When I go to many cafes, I always see a man sitting on the table closest to the door, with newspapers or magazines and a pot of tea beside him. Upon inquiry, I know that he is the owner of the coffee shop. So I went up to say hello, why are you sitting here? He said, yeah, business is bad. I'll watch it in the store. What a sentence "watch in the store"! As everyone knows, in a cafe, only the boss has the best social resources, only the boss has the best financial authority, and the boss is the spokesman of the cafe. Therefore, the boss should go out even more. In moments, on social networks, tell them that you have opened a good cafe; go to other good restaurants, take your young team, and give them a chance to learn. No young man is willing to settle for the status quo.

Follow the "blind command" of a friend.

"Old classmate, with the opening of the new store, give me some valuable advice!" These friends and classmates, eat yours, take yours, do not make any suggestions, how to live up to your good cigarettes, good wine, good coffee? It is always right to listen to the opinions of friends in store management. But if you listen to their opinions too much, you are wrong. Just listen to some opinions and learn to screen and filter them. After all, you are the one who thinks the most and worries the most about your own cafe. You should know that these "amateur experts" only give advice, regardless of implementation and landing, and do not consider the risk of implementation. You don't make money when you open a new store, but don't listen to these amateur experts either! So, for those good classmates and friends, take them to eat and let everyone publicize your coffee shop.

Mistaking stored value for marketing

The stored value activity itself is good, which can not only quickly withdraw the funds, but also help to enhance the stickiness of customer consumption. However, the value storage activities carried out in cafes are generally not good enough. Since the product structure of most cafes is very simple, why do customers think it is necessary to store a few thousand yuan? So it's really hard to get your waiter to "take" thousands of yuan out of a customer's pocket. This can easily evolve into a distant waiter's entanglement with the customer-you are forcing the waiter to flirt with the customer and make the customer timid when he enters the door. In fact, compared with stored value activities, in-store marketing activities should be convenient for shop assistants to execute and land on the ground. It is not easy for a young waiter to sell a 5000 yuan stored value card, but is it more effective to sell an extra cup of coffee and a set meal?

Not to make money, just to play.

Why open a coffee shop?

-- play!

A good beginning is half done, especially opening a coffee shop. What is a good start? Is to understand that a cafe is a business after all, and you have to start with the height of your business. "motivation" is really the key to investing in cafes. The mentality of playing is not only unable to run a good cafe, but more importantly, it is also easy to weaken team morale. "the boss has no investment ambition, so why should employees work hard"? "you don't have the ambition to be an emperor, where am I going to be a general"? Reimbursement is always said to be "so expensive". In the process of coffee shop operation, cost control is the key. But don't say, "Oh, it's so expensive!" when purchasing employees are reimbursed. A seemingly inadvertent sentence, but let "the following people" deeply embarrassed: buy expensive fear of being scolded, buy cheap quality will also affect business. Cheap or expensive, it should be done before you buy something, not after buying it. In fact, a moderate decentralization of financial power means the improvement of efficiency and the enhancement of the autonomy of team management. As long as the boss "knows it".

To what extent is this "number"?

For example, the cost rate of general coffee shops and carving time cafes will be controlled at about 25-28%, while Starbucks (special reading) and small personality cafes (without too much food and wine) basically have a cost rate of less than 25%.

According to this reference, reimbursement may be relaxed.