What do you know about Starbucks? What is the charm of Starbucks? How many stores does Starbucks have?

According to Tianjin Customs, a series of cases of smuggling and import of Starbucks-branded coffee beverages made in the United States by underquoted prices were uncovered by special operations a year ago. So far, five criminal cases have been put on file, with a value of more than 25 million yuan. The 1680 cases (24 bottles each) of Starbucks coffee drinks smuggled by Tianjin Customs for the first time were auctioned, and an individual buyer won the auction at a price of 190000 yuan.

190 thousand sold more than 1000 boxes of RMB, is this also a madman who likes to drink "Star Dad"? Speaking of madmen, there is a Starbucks madman who has spent more than 1 million.

The man wants to drink 20,000 Starbucks in the world.

Winter, a man from Texas, is a coffee fanatic who is determined to drink Starbucks all over the world. Now he has traveled to 38 countries and 11676 Starbucks.

Winter is such a crazy coffee fan that he can drink 29 cups of coffee at a time. In 1997, he fell in love with Starbucks coffee and has been planning to visit all Starbucks in the world since then. Now he has achieved more than half of his goal, but he still has to go to nearly 10,000 Starbucks to achieve his goal. So far, he has gone to 11676 Starbucks, spending 100000 pounds (1 million yuan).

Winter's idea came by accident, and at first he only planned to go to 1500 stores. But the more places he went, the more he liked it. He drinks at least one kind of coffee everywhere he goes.

Starbucks secrets that you don't know.

Well, now that we're talking about Starbucks, let's share some of Starbucks' little secrets with you today.

1. The best oil absorbent paper

Even the oil-absorbing paper recommended by the beauty makeup authority Allure is unexpectedly a free tissue from Starbucks! In the makeupalley score website unexpectedly has 4.7 points of praise, users said that its home paper towels super oil absorption, gently press on the face, you can say goodbye to glossy light! The strength of oil absorption is second to none of countless professional brands at home and abroad.

two。 The early bird has coffee.

You know what? As long as you APP "EarlyBird" on your Starbucks phone, the built-in alarm goes off every morning, "get up" as soon as you press the "get up" button, and then get to the nearby Starbucks Cafe within an hour, you can get a cup of discounted coffee. The possibility of getting out of a lazy bed should be reduced.

3. Secret menu

Hey, you think Starbucks can only order those on the menu? Certainly not! Starbucks actually has a "secret menu". These drinks are not publicly listed, but baristas can make them with the ingredients on hand at any time. For example, using the standard strawberry cream Frappuccino on the menu, plus some vanilla extract, some raspberry syrup, and other things, you can concoct a cup of fruity Crystal Frappuccino that is not on the menu. According to a Starbucks Secret menu website that has nothing to do with Starbucks' website, the key here is that consumers must know the recipe themselves, because not all baristas are familiar with every secret drink. Of course, needless to say, prices naturally rise when other ingredients are added.

4. Try not to order food.

Since the replacement of Logo in 2011, Starbucks has removed the word "STARBUCKSCOFFEE" and formally transformed itself into a multi-channel and diversified product strategy. The introduction of Chinese-style tea drinks in China and the strengthening of Starbucks food marketing are examples of this change. But for the time being, food is still Starbucks' weakness.

The main problem is that they cannot be made on site, all the food is uniformly distributed by the company, and even the clerk himself does not know the exact time of production and the freshness of the ingredients. Recently, Starbucks has advertised the introduction of ovens worth 50,000 yuan in many stores, which can be heated in 20 seconds. Notice, it's just for heating.

5. You can have a small cup.

Luo Yonghao once filmed a detail of Starbucks in his microfilm "Pony". He pointed to the medium cup and asked the waiter to ask for a medium cup, but the waiter said it was a large cup, while a small cup was called a medium cup at Starbucks. In fact, whether in Starbucks' Beverage Resource Manual or in the cashier system, small cups exist, and the fact that they are not shown on the menu is to increase sales, not cost considerations. But if the customer insists on a small cup, the waiter must be satisfied. If refused, the customer can complain.

6. It's more economical to order a large cup.

A cup of 8oz (ounces), plus three yuan is tall,12 ounce, 355ml, plus six yuan is grande,16 ounce, 473ml, which is equivalent to doubling six yuan, plus nine yuan is venti,20 ounce, 592ml.

Yoshimoto Yoshimoto said in his book "to buy a large cup of coffee at Starbucks" that, from an economic point of view, the bigger the cup, the more affordable it is. His original intention was that when the capacity of the three types of cups differed by 1 big 3, the price was only 3 yuan more. For consumers, of course, the bigger the cup, the more cost-effective.

But in fact, the pricing of Starbucks coffee is carefully calculated, and this price and capacity difference benefits both customers and the company. The company pays very low cost for the extra capacity of the large cup (only a few seconds more or more milk), and the profit margin is higher in 3 yuan.

7. No matter what kind of cup, as long as you bring it, it will be two yuan cheaper.

Many people know that if you take a Starbucks cup to buy coffee, your coffee will be 2 yuan cheaper. In fact, whether you have your own rice bowl or a Starbucks cup, you can enjoy a discount on your own cup. Most of Starbucks' mugs are medium 12oz, but they don't rule out larger ones.

Take it to the store and ask the cashier when you order a drink in front of the cash register. Ta will tell you what kind of cup your cup can hold, but most Starbucks partners are very enthusiastic. If you take a large 16oz cup to buy a medium cup, they will fill it for you, too. As long as you don't bring a pot or a warm pot ~ but the star cappuccino series is not good.

In addition, the amount of Starbucks coffee is not calculated according to the cup, but the amount of water output is also set. Just like McDonald's Xindi, there are rules for a cup of new land to hit several circles of chocolate, so it is as much as it should be. Starbucks employees can rest assured that they will only give you more calls and never less.

Article sources and Chinanews.com