Us: Starbucks mobilizes employees to urge politicians to resolve the "fiscal cliff"

Coffee chain operator Starbucks announced on Wednesday that it would use its iconic coffee cup to appeal to US lawmakers to reach an agreement as soon as possible to avoid the so-called fiscal cliff and to prevent tax increases and across-the-board spending cuts from being launched on their own.

Howard Schultz, chief executive of Starbucks, called on employees at the company's 120 stores in Washington, D.C., to act together on Thursday and Friday by writing the slogan "unite as one" on coffee cups. President Barack Obama and members of Congress from both parties will return to the capital tomorrow to try to restart negotiations after negotiations before the Christmas holiday were inconclusive.

Through the coffee cup initiative, Starbucks hopes to send a signal to deeply divided bipartisan politicians and to voice on behalf of the American people that a deal can be reached by the January 1, 2013 deadline. avoid tax increases and across-the-board spending cuts that could tip the US economy back into recession.

Howard Schultz pointed out, "We are concerned, we are very disappointed with the current development, we should have a better future." He said he had joined a growing number of business leaders, politicians and financial experts to repair our debt, hoping that lawmakers would overhaul the nation's fiscal position.

Starbucks also said it would further expand the influence of the "unite as one" campaign through new and old media channels such as Twitter and Facebook, AOL's local news site and the advertising pages of the Washington Post and the New York Times. "if there is no progress in the negotiations, we will make the event bigger."

(responsible Editor: Leo)

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