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The stimulation of multinational enterprise groups and the rise of local processing enterprises have brought about the rapid growth of coffee acreage in Yunnan, but instant coffee in Yunnan is still an unpopular "child" in the market. although some local cafes operate earlier than Starbucks, they are still deserted.

"at present, Yunnan coffee is comparable to Blue Mountain Coffee in quality, including our climatic conditions, latitude, altitude and environment, which are similar to those of Jamaica Blue Mountain Coffee, but their popularity is far from Blue Mountain Coffee." The deputy secretary-general of Yunnan Coffee Industry Association said that if Yunnan coffee wants to have a say in the international arena, it needs to take the path of Blue Mountain Coffee, build its own popularity and improve the quality of Yunnan coffee.

Zhang Shineng, founder of Yunnan Coffee Network, believes that the quality of Yunnan coffee is "comparable to that of Blue Mountain", so he does not support more Yunnan coffee to make instant. In the "everyone's Coffee Book Bar" founded by Xinzhi Book City, he did not see the Blue Mountain, but the price of the "old tree iron truck" with Yunnan characteristics is the highest, but there are still many people who admire it or come to taste it repeatedly. "Coffee beans produced by Pu'er can be sold for 220 yuan a cup in Lijiang, which has also won the reputation of consumers for its quality. Yunnan coffee has a bright future in taking the boutique route."

"the profit of instant coffee is only 1% Mur5% per kilogram, while the profit of fine coffee is generally between 50% and 100%, or even higher." In Zhang Shineng's view, cafes, including Shangdao and Starbucks, are actually catering to public tastes and are not really boutique coffee, and now more and more people will be willing to order a cup of authentic local coffee without sugar and cream, but only authentic Yunnan flavor, which confirms his idea of opening 100 "everyone's Coffee Book Coffee bars" in the next five years.

At the same time, Aidan Group, which has been involved in the coffee field for nearly 20 years, is also improving and enriching coffee varieties and improving coffee planting and processing technology. to promote high-quality, high-quality coffee brands to the domestic and international markets to promote the faster development of Yunnan coffee industry.