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Peet's buys intellectual Coffee
11:28 | publisher: coffeeseason | View: 2016 | comment: 0 | original author: Leon | from: cloth bag coffee
Summary: quick report! October 30, 9: 00 a.m. western time, October 31 Beijing time, 12:00 midnight Peet's Coffee and Tea after the strong acquisition of Shudun City Coffee in early October, once again, on October 30 to acquire one of the third wave of boutique coffee giants, intellectual Coffee, Intelligentsia. Meanwhile, knowledge...
Quick report!
October 30th, 9: 00 a. M. American time
October 31st Beijing time, 12:00 in the morning
Following the strong acquisition of Shudun City Coffee in early October, Peet's Coffee and Tea made a renewed effort to acquire one of the third wave of boutique coffee giants, intellectual Coffee, Intelligentsia. At the same time, intellectual Coffee issued a public statement and received a $100 million private equity acquisition.
Hayden Perry, head of marketing at Peet's, said he had no intention of buying boutique cafes again. For this acquisition, Perry simply explained: "We want a larger customer base to enjoy high-quality coffee." It is true that boutique coffee has become the future of the American coffee industry, but it is doubtful whether Peet's 's move is a blessing or a curse for the whole boutique coffee industry.
As a small coffee shop with personality and high quality, intellectuals have always been the benchmark of the third wave of coffee industry. It was one of the first cafes known for their fineness. Intellectual Coffee has grown rapidly in recent years and now has 10 branches in Chicago, Los Angeles and New York, as well as two coffee roasters.
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