Pu'er City will build a coffee town.

After listening in detail to the responsible persons of Shandong Volkswagen newspaper Group and Sanli Architectural Design Co., Ltd., on the report on the planning of Pu'er coffee town and relevant leaders, Qian Dewei fully affirmed the planning and design plan. He said: the Volkswagen Daily newspaper Group has made great efforts in the planning and design of Pu'er coffee style town, devoted a lot of painstaking efforts and wisdom, and has bright spots and characteristics in planning and layout, architectural style, and key project planning. it is refreshing, and the planning and design plan has become mature.

Qian Dewei pointed out that Pu'er has a superior ecological climate environment, a long history of coffee cultivation and high quality. in recent years, the Pu'er municipal party committee and municipal government have firmly established the concept of "ecological city establishment and green development." take the coffee industry as the main direction of Pu'er 's participation in the global industrial division of labor and competition, as an important part of building a national green economy test and demonstration zone, and take effective measures to promote the coffee industry into the fast track of development. At present, Pu'er has become the main producing area and main trade distribution center with the largest planting area, the highest output and the best quality of coffee in the country, and the raw material base for coffee giants such as Starbucks and Nestle. It has been named "Coffee Capital of China" by China Fruit Circulation Association. However, from the perspective of Pu'er coffee cultural experience and display, it is still blank at present, which is not in line with the development goal of strengthening and expanding the coffee industry and building the brand of the coffee capital of China. It is imperative to build a high-grade, high-taste, high-quality Pu'er coffee cultural experience display platform.

Qian Dewei stressed that the coffee style town is an important leisure and health preservation project in Pu'er, and an important display platform and publicity carrier for the coffee capital of China. High starting point, high standard, high-quality planning and construction of Pu'er coffee style town with the functions of leisure vacation, sightseeing tourism, science and technology expo, cultural display, etc., is conducive to the concentrated display of Pu'er coffee's unique historical and cultural charm. Call the "Coffee Capital of China" brand It is conducive to promoting the personnel training and product research and promotion of the coffee industry, promoting the healthy development of the coffee industry, and promoting the integrated development of the coffee industry and the leisure and holiday health care industry. to create a world-class leisure resort, world-class boutique small cities and national characteristic bio-industry agglomeration area.

Qian Dewei demanded that to promote the planning and construction of the Pu'er coffee style town project, we should closely focus on the goal of building masterpieces, shaping beautiful business cards, and creating urban boutiques, and unswervingly follow the high-end route. it will be built into a comprehensive experience and display platform that integrates coffee tasting, cultural promotion, artistic creation, and leisure and vacation. In terms of functional settings, it is required to be refined and special, rather than blindly seeking perfection; in architectural style, it is necessary to highlight the comfortable, relaxed, pleasant, cordial and cozy style features, and constantly improve and improve the planning and design scheme. In the construction of the environment, it is necessary to reflect the harmony and unity of mountains, water, tea, coffee, flowers and plants, and architecture, so that they can become "buildings growing in tea and coffee forests", which can stand the test of history and time, and leave precious wealth for future generations.

Zhang Ruolei and Shu Jianxin, vice mayors of the Pu'er municipal government, and responsible persons of relevant departments of the municipal government office, the municipal land and resources bureau, and the municipal planning bureau attended the meeting and put forward opinions and suggestions on the planning and design plan.