Yunnan Binchuan Zhukula Coffee declares National Geographic indication Product Protection

Yunnan Network (Reporter Zhao Gang correspondent Zhang Yaohui) A few days ago, the reporter learned from the propaganda Department of Binchuan County Party Committee of Dali Bai Autonomous Prefecture, Yunnan Province that Zhukula Coffee in Binchuan County, which is known as a living fossil of coffee, and Binchuan Citrus (Binchuan Citrus) have submitted a declaration for national geographical indication protection products to the State Administration of quality Supervision.

Binchuan County is located in the west of Yunnan Province and the east of Dali Bai Autonomous Prefecture, bordering Dayao County of Chuxiong Prefecture in the east, Xiangyun County of Dali Prefecture in the south, Dali City in the west, Yongsheng of Lijiang City, Heqing of Dali Prefecture and Eryuan County in the north. Because of the unique geomorphology, soil and climatic conditions, Zhukula coffee has unique quality. Zhukula coffee has won the love of consumers for its unique flavor and excellent quality, and has been exported to Europe and the United States and other major coffee markets in the world. and established a good cooperative relationship. Because of its magical, simple and traditional charm, Zhukulagu Coffee Forest has attracted many literati to eulogize and praise it.

In addition, Binchuan citrus (Binchuan citrus) has good qualities such as high yield, bright color, smooth pericarp, rich nutrition, high solid content, sweet and sour palatability, unique flavor and so on. After Binchuan Citrus (Binchuan Citrus) won the Silver Award at the second China Agricultural Expo, Binchuan has successively won many honors, such as "hometown of Citrus in China", "Top 100 High quality demonstration County for the Development of Fruit Industry in China", "High quality Citrus Base in China", "Top Ten pollution-free production County of fruits and vegetables in China" and so on. In 2009, "Binchuan Citrus" was named "Top Ten famous Orange in China". And exported to Vietnam, Myanmar, Thailand, Malaysia, Singapore and other countries.

In order to implement the brand development strategy, strengthen the protection of Zhukula coffee industry and Binchuan citrus (Binchuan citrus) industry, improve brand awareness and market competitiveness, and promote the healthy development of the industry, Binchuan County quality Supervision Bureau specially applied for the above two products to be included in the national geographical indication product protection.