International well-known coffee chains continue to accelerate their expansion in Chinese mainland.

Recently, international well-known coffee chains such as Aix, Starbucks and COSTA continue to accelerate their expansion in Chinese mainland, and PacificCoffee, a start-up unit of China Resources, has quickly opened its 100th store in mainland China with the strong channel advantages of China Resources Group, and the whole coffee industry is showing a thriving scene.

"the coffee market in mainland China is in a rising range." Li Xianglu, director of Aix Coffee China, said that he strives to open four new 3Mu4 stores in the fourth quarter.

Starbucks has never lagged behind in terms of expansion, with plans to open 1500 stores in China by 2015, and despite the recent economic slowdown, Starbucks boss Howard Schultz has publicly said: very bullish on the Chinese market.

British Coffee, which is regarded as Starbucks' strongest competitor in the Chinese market, also proposed a plan to open "250 new stores within three years" this year. It is currently the fastest expanding brand in the Chinese coffee chain industry. Since opening its first store in the mainland in 2006, it has about 200 stores and plans to reach 2500 by 2018.

Pacific Coffee recently not only launched its 100th store on Xiushui Street in Beijing, Pacific Coffee CEO Tang Guojiang told reporters at the new product conference that China Resources Entrepreneurship is a strong backing of Pacific Coffee, and its accumulated awareness of retail over the years is of great help for Pacific Coffee to understand the domestic retail environment. "this year, Pacific Coffee will open 50 stores in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and other cities."

Bai Fang, secretary general of the Beijing Coffee Industry Association, said that investors are more willing to put their money in the sunrise industry, while China's coffee market is precisely a sunrise industry.