Can boutique cafes drive retail survival in third-and fourth-tier cities?
Boutique coffee (specialty coffee) is also called "specialty coffee" or "select coffee". It refers to coffee made from a small number of raw beans with excellent taste grown in an ideal geographical environment. Depending on the special soil and climatic conditions in which they grow, they have outstanding flavor. After strict selection and classification, this kind of coffee can be regarded as a selection of coffee beans because of its hard texture, rich taste and excellent flavor.
As people live in addition to living and working, the value of cafes has long exceeded people's initial imagination, in this context, a variety of specialty cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine, if the afternoon tea social scene sinks to the domestic third-and fourth-tier cities, apart from catering, what commercial value can it be tapped? Some people want to create a "afternoon tea + offline experience store" model.
Retail is not easy to do, and WeChat businesses are also moving towards a bottleneck. To this end, AimeeLu, a beauty and skin care brand active on online platforms such as Taobao and WeChat merchants, is trying to go offline to break the deadlock it faces. Zhao he, co-founder of AimeeLu brand, opened a cafe with the theme of skin care experience in Loudi, Hunan province on Sept. 6.
Zhao he believes that according to his WeChat business's sales experience, "the separation of products and consumption" is a major difficulty in promotion: first, it is difficult to establish a new brand image in the minds of consumers; second, it is difficult to realize the experience of skin care products. Mailing experience will prolong the decision-making time and reduce the desire to buy. Third, several girlfriends take a nap in a cafe and may experience beauty and skin care projects together between talking and laughing, a phenomenon that does not occur in front-line retail.
On the one hand, the format of first-and second-tier cities is relatively saturated, storefronts and logistics costs are high, and the O2O model is still available in third-and fourth-tier cities; on the other hand, residents of third-and fourth-tier cities have a yearning for a new way of life. it is a fashionable consumption experience for girlfriends to enjoy afternoon tea together.
In response, AimeeLu tries to impress potential customers in third-and fourth-tier cities with "cafes that can share afternoon tea with their girlfriends", promoting their brand image, winning their trust and promoting their perceptual consumption of cosmetics with a comfortable environment, relaxed atmosphere, fashionable experience and intimate service. At AimeeLu Cafe, customers can experience AimeeLu skin care products while enjoying coffee desserts while shopping online or offline-the retail industry can be combined with coffee in addition to simply selling online, making it a distinctive and interesting element in offline cafes.
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Where did decaf come from?
Caffeine is a xanthine alkaloid, a central nervous system stimulant that temporarily repels drowsiness and restores energy. Caffeinated coffee, tea, soft drinks and energy drinks sell very well, so caffeine is also the most commonly used psychotropic drug in the world. In North America, 90% of adults use caffeine every day. Many natural sources of caffeine also contain
- Next
Keep Cafe alive Cafe Survival Information
As long as it is delicious coffee, coffee consumers are willing to pay a high price; as long as delicious coffee is provided, consumers will not abandon coffee and the market will grow. High-quality coffee represented by boutique coffee is better than big business coffee producers and consumers have discovered this simple fact. In recent years, coffee producing countries no longer blindly pursue high output while neglecting quality.
Related
- Characteristics of the origin and production areas of fine coffee in Africa Introduce the characteristics of the world's three major coffee-producing countries
- Why is the flow rate of hand-brewed coffee sometimes fast and sometimes slow? Relationship between coffee bean hardness and altitude roasting method
- Iced Coffee Daquan Detailed Tutorial Steps Fei: The difference between full ice, normal ice, less ice, and ice-free American style
- Hand-brewed coffee powder pit judges extraction problem What is the reason why coffee grounds are layered? How to solve the problem?
- What should I do if cold extracted coffee is too bitter or too sour? Analysis of the causes of over extraction and insufficient extraction of iced coffee
- Why doesn't homemade lattes taste like coffee? Latte beans and milk shopping guide Latte concentrate extraction parameters
- How do you think about the freshness of coffee beans, taste appreciation period, shelf life? Can expired coffee beans be roasted twice?
- Which is more suitable for espresso? Light roast, medium roast, and dark roast? Why is coffee fat richer?
- Why can I never finish making coffee in Turkish sand? Share Turkish coffee making steps and parameters!
- The influence of the thickness of the hand-brewed coffee powder bed on the extraction taste! What is the difference between a flat bottom and a conical V60 filter cup?