Can boutique cafes drive retail survival in third-and fourth-tier cities?
Boutique coffee (specialty coffee) is also called "specialty coffee" or "select coffee". It refers to coffee made from a small number of raw beans with excellent taste grown in an ideal geographical environment. Depending on the special soil and climatic conditions in which they grow, they have outstanding flavor. After strict selection and classification, this kind of coffee can be regarded as a selection of coffee beans because of its hard texture, rich taste and excellent flavor.
As people live in addition to living and working, the value of cafes has long exceeded people's initial imagination, in this context, a variety of specialty cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine, if the afternoon tea social scene sinks to the domestic third-and fourth-tier cities, apart from catering, what commercial value can it be tapped? Some people want to create a "afternoon tea + offline experience store" model.
Retail is not easy to do, and WeChat businesses are also moving towards a bottleneck. To this end, AimeeLu, a beauty and skin care brand active on online platforms such as Taobao and WeChat merchants, is trying to go offline to break the deadlock it faces. Zhao he, co-founder of AimeeLu brand, opened a cafe with the theme of skin care experience in Loudi, Hunan province on Sept. 6.
Zhao he believes that according to his WeChat business's sales experience, "the separation of products and consumption" is a major difficulty in promotion: first, it is difficult to establish a new brand image in the minds of consumers; second, it is difficult to realize the experience of skin care products. Mailing experience will prolong the decision-making time and reduce the desire to buy. Third, several girlfriends take a nap in a cafe and may experience beauty and skin care projects together between talking and laughing, a phenomenon that does not occur in front-line retail.
On the one hand, the format of first-and second-tier cities is relatively saturated, storefronts and logistics costs are high, and the O2O model is still available in third-and fourth-tier cities; on the other hand, residents of third-and fourth-tier cities have a yearning for a new way of life. it is a fashionable consumption experience for girlfriends to enjoy afternoon tea together.
In response, AimeeLu tries to impress potential customers in third-and fourth-tier cities with "cafes that can share afternoon tea with their girlfriends", promoting their brand image, winning their trust and promoting their perceptual consumption of cosmetics with a comfortable environment, relaxed atmosphere, fashionable experience and intimate service. At AimeeLu Cafe, customers can experience AimeeLu skin care products while enjoying coffee desserts while shopping online or offline-the retail industry can be combined with coffee in addition to simply selling online, making it a distinctive and interesting element in offline cafes.
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?
- Prev
Where did decaf come from?
Caffeine is a xanthine alkaloid, a central nervous system stimulant that temporarily repels drowsiness and restores energy. Caffeinated coffee, tea, soft drinks and energy drinks sell very well, so caffeine is also the most commonly used psychotropic drug in the world. In North America, 90% of adults use caffeine every day. Many natural sources of caffeine also contain
- Next
Keep Cafe alive Cafe Survival Information
As long as it is delicious coffee, coffee consumers are willing to pay a high price; as long as delicious coffee is provided, consumers will not abandon coffee and the market will grow. High-quality coffee represented by boutique coffee is better than big business coffee producers and consumers have discovered this simple fact. In recent years, coffee producing countries no longer blindly pursue high output while neglecting quality.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m