Learn business experience from Australian cafes

It is not easy to make a profit by running a coffee shop. Even if you adopt a low-price strategy, you cannot compete directly with Starbucks, because your cost can not reduce the price of your cup of coffee to 10RMB, and on the other hand, China still regards drinking coffee in a coffee shop as a show-off to others, so they would rather spend more than 30 yuan for a cup of coffee at Starbucks rather than 20 yuan for coffee in an unknown coffee shop.

Never neglect quality

The head of Bondi's Cafe said that the profit of selling coffee can be high, but only if the cafe pays enough cost to hire the best staff and buy the highest quality coffee.

"the success of the cafe depends on its reputation," she explained. The coffee roaster we chose is one of the best roasters from Sydney and we have a very close relationship. They can understand our brand and our culture, so we can grow and develop together. "

She also believes that the demand for coffee in Australia has doubled in the past two years.

"this means that the market competition we are facing has become more fierce. For example, the drink with almond and rice syrup, which is popular these days, is as popular as iced coffee. "

She thinks there are many factors to consider in making a good, high-quality cup of coffee. One of them is the roaster's love of coffee and commitment to high quality.

"from the roaster to the coffee mill, from the coffee maker to the taste, aroma, taste environment and the way the coffee is made, we need to take everything into account to ensure that consumers have the best coffee experience."

"our roasters are very focused on the omni-directional coffee experience, and they will never just throw the roaster, coffee mill and raw coffee beans at you. By insisting on the whole roasting process with the same standards every day and strictly monitoring the quality of coffee, we assure consumers that they can drink the highest quality coffee. "

She believes that good food is the biggest selling point for the success of cafes and restaurants, but the quality of coffee is also the key to the success of cafes.

"in Australia, the reputation of a coffee shop depends on whether it can provide a high-quality cup of Flat White coffee. Take-out coffee is a very important source of income for cafes, so we need to spend more time and money to make take-out coffee well. "

At the same time, she firmly believes that high-quality coffee can undoubtedly make cafes more successful, but the dining environment of cafes is also very important.

"I think successful cafes are different from ordinary restaurants. Cafes should pay more attention to the overall decoration style. A good cafe is the center of people's lives. It can be a friend, a person to talk to, a partner to hang out with, or even your living room, or an ideal place to escape from the hustle and bustle and enjoy loneliness. "

"as coffee becomes more and more important in culture, the success of cafes depends more and more on the quality of coffee. At the same time, when coffee is perfectly combined with space, anyone can find a place that only belongs to him in the cafe. "

Take take-out coffee as an advantage

In Melbourne, take-out coffee is getting more and more attention, and the competition in the industry is becoming more and more fierce.

"good food, coffee, quality service and an elegant environment are all key to the success of the cafe, which is very important for our cafe." The head of the Top Paddock Cafe said.

"in Melbourne, if you don't make a high-quality cup of coffee, you're in big trouble. Here, opportunities wait for no one. "

He believes that although people now prefer to buy all kinds of food while buying coffee, selling coffee alone is also one of the profit points of cafes.

"every week we have a lot of consumers who just want a cup of coffee. Our cafe is located near a business circle, and not everyone has time to sit down for coffee. That's why we bought an extra coffee maker to meet the demand for takeaway coffee. Every day we sell 300-400 cups of takeout coffee. "

The coffee beans used by Top Paddock come from a special coffee roaster in Western Australia.

"We have been working with this baker for many years. We use the blended coffee they provide to make coffee with milk, espresso and drip coffee. "

He added: "We are also working with Coffee Collective roasters in Copenhagen. The special coffee they make has a unique taste. We sometimes bake our own coffee beans in cafes, which are mainly used to make drip coffee. "

He believes that coffee with milk, including latte and cappuccino, is the most popular, followed by American and Italian espresso.

"drip filter coffee is also becoming more and more popular," he said. "

He firmly believes that cafes must provide high-quality coffee and must spend enough time and energy on baristas training.

"A cafe is a place to drink coffee. If you don't pay attention to quality, business opportunities will slip away. "

"We spend a lot of time every week training baristas and waiters, and we instill a lot of coffee knowledge into them. Most of these training are interspersed with skills training and cup training. In my opinion, good baristas and waiters are not only the guarantee of high-quality coffee, but also improve people's coffee experience and attract more consumers. "