Five things you should never do to open a coffee shop

Avoid opening at a low price, but later beyond recognition

For coffee shops, a good start is half the battle, but to make the coffee shop comprehensive long-term development, to ensure the quality and credibility of the long-term is crucial. A good start can attract customers well, but over time, if the price and coffee quality at the time of opening are not well maintained, it is likely to cause customer churn, which is a problem that shopkeepers must consider.

Avoid false advertising

A good coffee shop is not something that the owner brags about, but wins customer recognition for its quality coffee and service. The best way to advertise is through word of mouth. Therefore, advertising can not be fraudulent, to truthfully show customers coffee culture and store culture. Only in this way can coffee shops stand up in the fierce market competition, and can coffee shops go longer and farther.

Avoid poor image of shop assistants

The clerk is the front position of direct contact with customers, directly representing the image of the store, so the external image of the clerk will directly affect the development of the store. Clean and hygienic shop assistants can bring good performance and reputation to the store, and can constantly change the "first return customer" into a "repeat customer". As the store manager, we must do a good job in the hygiene of the shop assistants, and we cannot let such a small problem affect the overall development of the coffee shop.

Avoid disorganized logistics facilities

While doing a good job of external work that can be seen by customers, we must also do a good job of logistics as an internal civilization of coffee shops. Only when the corners invisible to customers are cleaned can the cleanliness of the coffee shop be truly guaranteed. This will not only make customers feel comfortable, but also allow the clerk to develop a clean hygiene habit, which is more conducive to the management of the coffee shop.

Taboo "theme" on the idea of playing more, less time on the characteristics

At present, the coffee industry pays special attention to variety renovation, and many customers also like to pay attention to a variety of different coffees. But for a store that really has coffee culture, what we really need to do is to do our own coffee culture well, make our store more culturally distinctive, and seek development in its characteristics.

Source: Network

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