Five things you should never do to open a coffee shop
Avoid opening at a low price, but later beyond recognition
For coffee shops, a good start is half the battle, but to make the coffee shop comprehensive long-term development, to ensure the quality and credibility of the long-term is crucial. A good start can attract customers well, but over time, if the price and coffee quality at the time of opening are not well maintained, it is likely to cause customer churn, which is a problem that shopkeepers must consider.
Avoid false advertising
A good coffee shop is not something that the owner brags about, but wins customer recognition for its quality coffee and service. The best way to advertise is through word of mouth. Therefore, advertising can not be fraudulent, to truthfully show customers coffee culture and store culture. Only in this way can coffee shops stand up in the fierce market competition, and can coffee shops go longer and farther.
Avoid poor image of shop assistants
The clerk is the front position of direct contact with customers, directly representing the image of the store, so the external image of the clerk will directly affect the development of the store. Clean and hygienic shop assistants can bring good performance and reputation to the store, and can constantly change the "first return customer" into a "repeat customer". As the store manager, we must do a good job in the hygiene of the shop assistants, and we cannot let such a small problem affect the overall development of the coffee shop.
Avoid disorganized logistics facilities
While doing a good job of external work that can be seen by customers, we must also do a good job of logistics as an internal civilization of coffee shops. Only when the corners invisible to customers are cleaned can the cleanliness of the coffee shop be truly guaranteed. This will not only make customers feel comfortable, but also allow the clerk to develop a clean hygiene habit, which is more conducive to the management of the coffee shop.
Taboo "theme" on the idea of playing more, less time on the characteristics
At present, the coffee industry pays special attention to variety renovation, and many customers also like to pay attention to a variety of different coffees. But for a store that really has coffee culture, what we really need to do is to do our own coffee culture well, make our store more culturally distinctive, and seek development in its characteristics.
Source: Network
- Prev
Learn business experience from Australian cafes
It is not easy to make a profit by running a coffee shop. Even if you adopt a low-price strategy, you can't compete directly with Starbucks, because your cost can't reduce the price of your cup of coffee to 10RMB, and on the other hand, China still regards drinking coffee in a coffee shop as a show-off to others, so they would rather spend more than 30 yuan for a cup of coffee at Starbucks rather than 20 yuan for one.
- Next
Five things you should never do to open a coffee shop
Taboo opened with good quality and low price, and then changed beyond recognition for the coffee shop, a good beginning is half the success, but if you want to make the coffee shop comprehensive and long-term development, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but with the passage of time, if the prices and coffee quality at the beginning of the business cannot be well maintained,
Related
- Be vigilant! Tims employees trick customers into applying for credit cards!
- Tie your hands and put them on display! The video of Gu Ming migrant workers playing a stalk attracted public outrage!
- Can orange peel be used to make coffee? How to make an orange filter cup? Is citrus peel good with special hand-brewed?
- Where is Robsta's hometown? Which countries are Robusta mainly produced in?
- ICO August coffee report: Robusta prices rise to record high
- Encountered the strongest typhoon in 1975! No one can stop Shanghainese from drinking coffee!
- Ruixing Coffee and China Tennis Co., Ltd. are jointly branded, and surrounding products have been caught in a plagiarism storm!
- What kind of coffee is Coffee Queen? What kind of beans does Kona coffee belong to? Arabica, the queen of global coffee
- How to brew coffee correctly? The difference between one-step flow and three-step flow of hand-brewed coffee What impact does the way hand-brewed coffee brew brew have on the flavor of coffee?
- The drink formula is reversed! Buy coffee and get half a cup of apples?!