Starbucks to Open Three More Evolution Juice Bars

Starbucks is expanding its push into the premium juice and food market with plans to open three new Evolution Fresh juice bars, following the successful debut of the first location earlier this year. This move comes as the coffee giant faces growing competition and looks to diversify beyond traditional coffee shops. With juice sales climbing and consumer demand for healthier options on the rise, Starbucks is betting big on fresh beverages and bakery items as key growth areas.

Yes, Starbucks will open three more Evolution Fresh juice bars in 2024: one in downtown Seattle (already opened Friday), plus additional locations later this fall in Seattle and San Francisco. This follows the launch of the first Evolution Fresh juice bar in Bellevue, Washington, back in March.

What Is Evolution Fresh?

Evolution Fresh is a premium juice and wellness brand that Starbucks acquired for $30 million at the end of 2023. The brand focuses on cold-pressed juices, smoothies, and healthy food options—positioning it as a natural extension of Starbucks’ push into healthier, premium consumables. The first standalone Evolution Fresh juice bar opened in Bellevue, Washington, on March 19, 2024.

New Juice Bar Locations Announced

Following the March launch, Starbucks announced a rapid expansion:

• Second location: opened Friday in downtown Seattle
• Third and fourth locations: planned for this fall in Seattle and San Francisco

These new juice bars join Starbucks’ existing retail strategy, which includes bottled Evolution juices sold through grocery and other retail channels. The company also plans to expand distribution of its bottled Evolution juices to capture more of the fast-growing premium juice market.

Beyond Coffee: Starbucks’ Broader Strategy

To reduce reliance on its core coffee business, Starbucks is aggressively expanding into adjacent categories. In addition to juice bars, the company revealed plans last month to open its first Tazo Tea Bar near its Seattle headquarters. This tea-focused concept will offer over 80 varieties of tea, packaged chocolates, and tea accessories such as sugar and honey.

Starbucks also acquired San Francisco-based bakery chain La Boulange last month. The plan is to replace the current in-store breads and pastries with La Boulange products across the Starbucks chain—and eventually grow La Boulange into a national retail brand in its own right.

The Premium Juice Market Opportunity

Data from industry publication Beverage Digest shows that the U.S. premium juice segment remains a bright spot in the beverage market. In Q2 of this year, premium juice sales rose 25%, with strong gains for brands including Bolthouse, Naked, and Odwalla. That growth is driving Starbucks’ investment in Evolution Fresh as part of a broader push into higher-margin, health-conscious products.

Frequently Asked Questions

How many Evolution Fresh juice bars is Starbucks planning to open in 2024?

Starbucks is opening a total of four Evolution Fresh juice bars in 2024. The first launched in Bellevue, Washington, in March. A second opened in downtown Seattle on July 19, with two more scheduled for the fall—one in Seattle and another in San Francisco.

When did Starbucks acquire Evolution Fresh?

Starbucks acquired Evolution Fresh for $30 million at the end of 2023. The first Evolution Fresh juice bar opened under Starbucks ownership in Bellevue, Washington, on March 19, 2024.

What other non-coffee businesses is Starbucks expanding into?

In addition to juice bars, Starbucks is opening a Tazo Tea Bar near Seattle with 80+ tea varieties, and it acquired bakery chain La Boulange to supply Starbucks stores with new breads and pastries. These moves are part of a broader push beyond coffee.

Why is Starbucks expanding into juices and teas?

Starbucks is responding to rising consumer interest in health-focused, premium beverages. The premium juice market grew 25% in Q2 2024, and the company sees opportunities in offering higher-margin products beyond coffee to reduce reliance on its core cafe business.

Where are the new Evolution Fresh juice bars located?

The newest Evolution Fresh juice bar opened in downtown Seattle. Future locations include another in Seattle and one in San Francisco, both planned for this fall. The first location is in Bellevue, Washington.

Recommended FrontStreet Beans for Cold Juice Pairings

Try pairing your Evolution Fresh juice with FrontStreet Coffee’s Ethiopia Yirgacheffe, known for its bright citrus, jasmine, and stone fruit notes that complement the freshness of juices. For a richer option, their Colombia Huila offers caramel, dark cherry, and almond tones—great with nut-based smoothies. Finally, the Guatemala Antigua brings chocolate, spice, and citrus, ideal with bold juice flavours. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.