Finnish Coffee Brand Launches Angry Birds Flavors

In the heart of a Finnish winter—where daylight lasts just 90 minutes a day and the ground is ice most of the time—falling on the sidewalk is almost a given. That harsh climate may help explain why Finns drink more coffee per capita than anyone else in the world. But now there’s a new reason to enjoy a cup: Paulig, the country’s biggest coffee company, has joined forces with the creators of Angry Birds to launch two coffee flavors inspired by the beloved game.

Yes, there is now such a thing as Angry Birds coffee—and it’s coming this October. Paulig announced that two special-edition coffee blends will hit shelves in the 44th week of the year, which falls during the last week of October, just in time for those long winter nights and cozy indoor gaming sessions.

Why Finland Drinks More Coffee Than Anywhere Else

Finland consistently ranks as the world’s top coffee-consuming nation. The combination of long, dark winters and a cultural affinity for coffee means the average Finn drinks more cups per day than in most other countries. It’s not unusual for someone to slip on icy pavement daily—yet still, they make time for coffee. This deep-rooted habit has made coffee a daily essential, not a luxury.

How Rovio Took Over Finland

Rovio, the company behind the global hit Angry Birds, has become a household name across Finland. Beyond the mobile game, its branding is everywhere: on soda cans, bedding, clothing, and even in dedicated Angry Birds theme parks located in Espoo and Tampere. The franchise has grown well beyond its gaming roots to become a lifestyle brand in its home country.

Angry Birds Coffee Flavors Are Coming This Fall

Paulig hasn’t revealed exact flavor profiles for the two new Angry Birds coffee products yet, but they are set to launch during the 44th week of the year—typically the last week of October. These limited-edition blends aim to merge Finland’s love of coffee with the playful spirit of Angry Birds, offering fans a chance to enjoy their favorite game and beverage together. The timing is strategic: right as the days grow shorter and colder, and families spend more time indoors.

Will the Angry Birds Brand Last?

While Rovio has built an empire around Angry Birds—earning up to 40% of its holiday revenue from merchandise alone—the big question remains: can the brand maintain its momentum in the years to come? With coffee shops, theme parks, and now coffee blends all bearing the Angry Birds name, the franchise shows no signs of slowing down. But sustaining long-term consumer interest will depend on continued innovation beyond its original gaming success.

Frequently Asked Questions

What two coffee flavors are Paulig and Rovio launching together?

The article does not specify the exact flavor profiles of the two Angry Birds-branded coffee blends. Paulig has only confirmed that two new flavors will be released in the 44th week of the year (around the last week of October).

When will the Angry Birds coffee be available in stores?

The new Angry Birds-themed coffee blends from Paulig are scheduled to launch during the 44th week of the year, which is typically the last week of October.

What percentage of Rovio’s holiday income comes from merchandise?

According to the article, around 40% of Rovio’s income during the Christmas holiday season comes from merchandise sales, which includes items like Angry Birds sodas, bedding, and clothing.

Where can you find Angry Birds-themed products in Finland?

In Finland, Angry Birds products are widespread. They include not just the mobile game, but also branded household goods such as sodas, bed sheets, pillows, clothing, and even physical theme parks located in Espoo and Tampere.

Why did Paulig decide to collaborate with Rovio on coffee?

Although not explicitly stated, the collaboration likely capitalizes on Finland’s strong coffee culture combined with the massive local popularity of the Angry Birds franchise, creating a themed product for the long winter season.

Recommended FrontStreet Beans for Iced Gaming Sessions

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