Coffee review

Senna left Bank Coffee has sharpened its swords for ten years to forge a new generation of leading coffee brands.

Published: 2024-11-02 Author: World Gafei
Last Updated: 2024/11/02, Mr. Wang Xinming, founder of Senna left Bank Coffee, said that the development and growth of coffee brands depends on their unique positioning, unique consumer experience and consumer loyalty.

At present, Sena left Bank Coffee headquarters has authorized important regions of the country to build model stores, all decorated in an European garden style, implanting the gorgeous elements of European aristocratic manors into them, and the added value of the brand has been greatly enhanced. The model shops that are about to open one after another are: the model shop in Shenzhen, the model shop in Shanghai, the model shop in Chongqing, the model shop in Tianjin, and the model shop in Chengdu, which covers an area of 1000 square meters. These model stores with an European garden-themed style not only highlight the strength of the new generation of coffee chain leading brands, but also represent Senna's confidence in the future market. At the same time, the construction of the whole coffee industry chain has been comprehensively completed, and the Sena left Bank Coffee, which has set up a planting base in Pu'er, Yunnan Province, conforms to the development trend of the market. after careful investigation, it has given the Sena left Bank a new cultural connotation-European garden theme. a brand-new coffee shop with more Chinese and Western cultural connotations will be presented in front of consumers, so that Sena left Bank coffee will occupy the top spot in the future market and bloom in an all-round way.

塞纳左岸咖啡十年磨剑 铸造新一代咖啡领军品牌

It is understood that with the increasing diversification of domestic drinks, coffee gradually linked with fashion and modern life has led to a rapid increase in coffee consumption, forming a huge potential consumption market. Coffee has become the second largest drink in China. More and more white-collar workers and teenagers like this drink. Relevant data show that coffee consumption in China has remained between 30,000 and 40,000 tons in recent years, with the market growing at an annual rate of 10% to 15%. China is expected to become the most potential coffee consumer in the world. Coffee chain joined as an emerging industry to become an ideal investment project.

The rapid rise of Sena left Bank Coffee benefits from its unique chain operation ability. According to Wang Xinming, founder of Senna left Bank, Sena left Bank Coffee has entered the Chinese market since 2005 and has always adhered to the strategy of opening direct stores at headquarters to drive regional development, training local practical experience and talent team for investors, and always adhere to the original coffee culture, keep pace with the times and keep pace with the consumer market, so that the brand is fully affirmed by the market and consumers, and the brand image is deeply rooted in the hearts of consumers. The latest example of operation is the authorization of Senna left Bank in Shenzhen. Senna left Bank Coffee once again authorizes the Shenzhen market, indicating that the value of brand effect needs to be proved by time and market. Following the law of market operation, Senna's left bank is well aware of the successful operation of a store, and the location of the store in the early stage is the key. It determines the product category positioning, marketing positioning and service focus support in the later stage according to the attributes of different areas and different business areas. So Senna left Bank Coffee Marketing Department does not compromise, bravely stick to the forefront of the market, and work hard to do everything with everyone who wants to invest in the coffee and western food industry.

Another important reason is that Sena's left bank adheres to the operation mode of "coffee + western food", and its success has also quietly changed the pattern of the coffee industry. After 9 years of hard work in the market, Senna's left bank is well aware of the fairness of the market and the changing needs of consumers. If we want to have the market and consumers, we can win the olive branch of the market only through the continuous innovation of consumer environment and products, narrowing the distance between consumers' hearts and respecting consumers.

0