The coffee shop manager should be like this.
I. the identity of the store manager
1. The representative of the company's shop
From the moment you become a store manager, you are no longer an ordinary employee, you represent the overall image of the company and the representative of the company's business store. you must stand on the standpoint of the company, strengthen management and achieve the goal of operating efficiency of the company.
2. The implementer of the turnover target
The store you manage must be profitable to prove your value, and in the process of achieving your goals, your management and leading by example will be extremely important, so 50% of the achievement of turnover targets depends on your personal excellent performance.
3. The commander of the store
A small business store is also a collective, and there must be a commander, that is, you, you should not only give full play to your talents, but also bear the responsibility of directing other employees-- to help every employee give full play to his talents. you must influence your employees with your actions and thoughts, not let them influence your judgment and thinking.
Second, the ability of the store manager
1. The ability to guide
It refers to the ability to reverse old ideas and make them give full play to their talents, so as to increase turnover.
2. The ability of education
Be able to find the shortcomings of employees and help them improve their ability and quality
3. Data computing capacity
Master, learn and analyze reports and data to know whether your store performance is good or bad
4. Ability to achieve goals
To achieve a goal. And the organizational ability and cohesion required, as well as the ability to master the staff
5. Good judgment
Have a correct judgment in the face of problems and be able to solve them quickly
6. Ability of professional knowledge
Knowledge and skills necessary for your knowledge of the products you sell and the necessary business services
7. The operation ability of the business store
Refers to the management skills necessary for the operation of a store.
8. The ability of managers and time
9. The ability to improve service quality
It means to make the service more reasonable, so that customers have a sense of intimacy, convenience, trust and comfort.
10. Ability of self-training
To keep up with the times and improve yourself and grow happily with the company
11. Honesty and loyalty
Third, the quality that the store manager cannot have.
1. Leapfrog reporting, making one's own decision (refers to sudden problems)
2. Shirk responsibility and evade responsibility
3. Criticize the company privately and complain about its current situation
4. Do not set goals and do not believe that you and your employees can create business miracles
5. Enjoy it alone when you do something useful.
6. I am not good at using the strengths of shop assistants. I only see their weaknesses.
7. Do not want to train their staff or surpass them.
8. tell the good news to the superior or the company, not the good news or bad news.
9. Do not want to strictly manage the store, just want to be a good man
Fourth, the one-day activities of the store manager
1. Prepare to open the door in the morning (half an hour before opening the shop)
A: confirmation of the staff, attendance and leave, as well as the mental state of the staff.
B: inspection of business stores: review of inventory, inventory of new goods, display of items, cleaning of stores, lighting, prices, equipment, change, etc.
C: analysis of yesterday's turnover: the specific number, whether it is down or up (find out the reason), looking for ways to increase turnover
D: announce the business target for the day
2. Until noon after opening the shop
A: the focus of today's work is to confirm how much turnover should be done today and which products should be promoted today.
B: tracking of business problems (equipment repair, lighting, product arrangement, etc.)
C: sales volume / volume comparison of recent product categories in business stores
D: when is the business peak today?
3. Shift lunch at noon
4. Afternoon (1: 00: 00; 3: 00: 00)
A: train and talk to employees and boost morale
B: deal with and report the problems found
C: a survey of the stores around us (how does the business compare with us)
5. Evening. (3) 00: 00. 6: 00.
A: confirm the completion of turnover
B: check the overall condition of the store
C: instructions for successors or agents
D: make the order and coordinate with the headquarters
6. Evening (6: 00 / 6: 00 closed)
A: promote the product and try your best to achieve the goal of the day
B: inventory and cashier
C: make daily report
D: the completion of closing work
E: do a good job of checking out (to ensure the safety of the storefront at night)
5. The authority of the store manager
1. Management of employees
A: attendance management: it is strictly forbidden to be late, leave early and strictly observe discipline.
B: service management: attracting repeat customers with quality service
C: work efficiency management: continuously improve the work speed and quality of each employee
D: unqualified management. There are generally two situations:
* retraining unqualified employees
* dismissal of employees who are hopeless
2. Management of out of stock
Shortage is the direct reason why the turnover cannot be increased, so when placing an order, the specific situation of the business must be taken into account. Every once in a while, we should consciously increase the order quantity in order to avoid the turnover standing still or declining constantly.
3. Management of wear and tear
Loss is divided into internal loss and external loss.
The manager must understand that the impact of loss on profits is extremely serious. In the operation of unsalable and temporary products, for every one yuan lost, it is necessary to sell more than 3 to 5 yuan in order to make up for the loss, so to control the loss is to increase profits.
A: internal loss
The business store mainly collects cash, which is the main income of the store. If the loss is caused by human factors in the cashier, it will directly affect the turnover of the store you manage, of which the biggest human factor is the theft of cash or more covert theft of company property.
(1) when a shop assistant occurs the following circumstances, the shop manager should be vigilant to see if the shop assistant is damaging his motivation.
* employees leave the store without asking for leave
* the shop assistant has no evidence but suspects that others are dishonest
* there is too much change in the cash register (or the cashier does not enter the bank on the same day)
* abnormal work attitude of shop assistants
* the shop assistant complains that it is difficult to reconcile the statements with cash receipts and payments.
* shop assistant complains that there is something wrong with the cash register
When the above problems occur, the store manager should investigate in time, know the root cause of the problem, and solve it quickly.
(2) when the shop assistant goes astray, there are several behaviors.
* Advanced shortfall, the cash received is always less than the amount of the statement, and even false statements are made to tie in with the cash income.
* there is a shortage of products, and the total number of statements is not in line with the number received or checked.
* employees do their own shopping, usually buying high-priced items at low prices
* employees find 00:00 for customers and pay less on purpose.
* Shop clerk steals himself
* stealing products when opening and closing doors
* steal products or cash during off work or rotation
When the above situation occurs, first, we should seize favorable evidence, and second, we should resolutely fire (to be carried out after reporting to the company).
(3) loss caused by negligence in operation
* the price plate is placed or marked incorrectly
* account check error
* the door of the store is not locked
* the validity period of the article has expired

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