Listen to Feng Tang talk about how difficult it is to open a cafe

It seems that every man wants to open a bistro at some point in his life. It seems that every woman has thought about opening a cafe at some (if not most) stage of her life. Is it really that easy to make money?

Source: Feng Tang (ID:fengtang1971)

Author: Feng Tang

It seems that every man wants to open a bistro at some point in his life. The transportation is convenient but relatively quiet, it is better to have a small courtyard or terrace, at least some luxuriant plants, tables and chairs are comfortable and clean, the dishes are simple, fresh, often eat, of course, there must be wine, the source of the wine is clear, the price increase is reasonable, of course, there must be the landlady, the landlady's origin is unknown, the drunken eyes look very white, the neck is very white, the pupils are very black, the hair is very black. Own such a pub, the advantages are: when it comes to dinner or need to treat, there is always a place to go, there is always a private room or a secluded table (strangely, even in huge Beijing, it seems to be full of restaurants, but if you want to book a place to eat, you often can't figure out what to order); make others feel that they are doing well, and feel a sense of honor to be a local snake No matter how many drinks you bring, you are free to open the bottle; you can laugh at the chef without having to worry about him spitting into your food; occasionally cook some seasonal dishes, and the style is instantly hot; there is always someone to drink with you; if you drink too much, you are not afraid to sleep naked on the street, vomit and then throw up, not afraid to lose face; you can see your old friends several times more. However, looking around, it seems that few men have actually done so on a whim. Thinking about the reasons, one is afraid of trouble, and the other is that they want to have more choices of restaurants. Both of these reasons seem to have something to do with the genetic coding of men. Wives can't be changed often, so is it all right to eat out? If you open your own restaurant, you will have less freedom to change restaurants. Why bother?

It seems that every woman has thought about opening a cafe at some (if not most) stage of her life. It is best to leave the orthodox working environment, not that the old land is always on the first floor or on the ground floor of the office building, it is best not to be too far from the office building, it is possible to walk for more than ten minutes, and the decoration should be interesting, or it is not quite the same sense of art at first glance, or all the points of the eyes are sweet candies that the eyes like, and the seats should be able to sink people in and hide them. There is always a complex smell of coffee beans and water and steam in the air. After smelling it for a few minutes, I want to sit down and turn on the computer to write something or stay in my seat and think of everything I didn't think clearly about before. Having a cafe like this has the advantages of making others feel that they are doing well, not only in the land, but also in literature and art. In this city, there will always be a space full of fragrance and sunshine, and there will always be a job. Otherwise, you have to open a stock account and others emphasize that you are engaged in financial investment; people always have a place to go, even without their mother's home. I have a place to go all kinds of "treasures" that I collected from my girlhood. I am not afraid of what others will say. In my castle, I am the eternal princess and queen. It seems that it is quite convenient, and I do not need much investment and employment. It is refreshing, no frying and frying, no drinking, beating and scolding. Maybe I can have more affairs, and even meet the right person in my life.

But drinking coffee and opening a coffee restaurant are two different things. Your hand coffee tastes countless times better than Starbucks coffee, your cakes are countless times better than Starbucks cakes, and your interior decoration is second to none. That doesn't mean you can beat Starbucks by opening a coffee shop.

Opening a coffee shop is first of all a business. If you don't do business, you can't do it for long. Love to drink coffee, good at making coffee is only the starting point, there is still a long way to go to be a good cafe, as if love for pleasure and love for living difference is very far, as if to make revolution for pleasure and revolution for living difference is very far.

To treat a coffee shop as a business, you have to face a series of cold business problems: how to make money? How to make more money? How to keep making more money?

You said, I bought coffee beans for 20 yuan, made a cup of coffee by hand grinder, sold it for 40 yuan, and made money as simple as that.

Making money has never been so easy.

All right, I'll keep asking. Who bought your coffee? What are their characteristics? How many people are they? How many cups of coffee do they drink every week? How do they know you're selling coffee? Why did they buy your coffee?

Ignoring the rest, I asked one more question: why did they buy your coffee instead of someone else's? You say they buy your coffee because your coffee is cheap? Okay, so how are you going to do that? The same kind and quality of coffee beans, you buy much cheaper than Starbucks (I read a lot, don't lie to me)? For a store in the same area, it is much cheaper to rent than Starbucks (I read a lot, don't lie to me)? You have feelings, the people you hire have feelings, so what if the salary is less than Starbucks (I read more, don't lie to me)? You say, they buy your coffee because your coffee is so delicious, Starbucks is shit compared to you. Okay, how did you do that? The beans you use are much better than those used by Kopi Luwak, Elephant shit Coffee, Human shit Coffee. Well, how can you make sure that these beans will not be so expensive that they are not worth it? How do you ensure a long-term and stable supply of these beans? How can you make your customers understand the difference between your coffee and Starbucks (aesthetic education is a long process and often doesn't work)? The same is true for brewing and utensils. Are you sure you can really tell the difference between tiger running spring water and Yibao pure water to make coffee? Are you sure your customers can drink the difference between the Yuan Dynasty Jun kiln handle cup and the Jin Daijun kiln handle cup of coffee?

This is just talking about product issues, as well as organization and personnel. Three people must have my teacher, three people together must be forced to tear. There are also a lot of coordination from relevant parties: suppliers, property, fire protection, industry and commerce, taxation, media, etc., who are usually not very coffee or art.

So, although 2016 is a self-employed year of 2.0yuan, the whole country is embarrassed to resign without starting a business, without angel investors and without an APP. If you haven't thought too clearly about the above questions, I still advise you not to open a coffee shop easily.