Coffee bean prices drop sharply Starbucks in South Korea raises prices again
According to a report by South Korea's news1 News Agency on July 11, Starbucks' South Korean representative Li Shuoju announced on the 11th that from the 16th, the price of major drinks will be raised by 200 won (1.2 yuan), with popular products such as American coffee and latte in the list of price increases.
After the price increase, the American coffee large cup is 4100 won, the latte is 4600 won. The price of coffee beans has fallen sharply recently, but Starbucks' decision to raise prices has drawn criticism from all sides that there is no sufficient reason to raise prices.
In response, Starbucks South Korea said that with the increase in venue rental fees, labor costs and product development fees, product prices are bound to rise. But this claim has not been accepted. According to the report, the import price of coffee beans has fallen sharply recently, with the unit price per kilogram falling from $4.54 in 2011 to $2.87 in May this year, a drop of as much as 37%. Starbucks highlighted rising operating costs while ignoring raw material costs, making price increases in the normally normal market controversial.
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Starbucks opens seven selected coffee shops in China and the black coffee market is expected to make a breakthrough.
According to the Economic Voice of the World, Starbucks has a new strategy in China. Today, they have opened seven new Zhenxuan coffee stores in Beijing, Shanghai, Guangzhou and Shenzhen. Zhenxuan coffee stores are Starbucks' top coffee suppliers. They generally sell the top 3% coffee beans that Starbucks buys in the world, and Hawaii Cauka is the first to be listed in the Chinese market.
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Focusing on China's growing coffee market, international coffee chains have rushed to China. One coffee chain, for example, has expanded its Chinese mainland coffee chain from one to hundreds in just a decade, and plans to triple its stores in China in the next five years. Long history of coffee cultivation, high-quality and inexpensive coffee products, unique
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