KFC starts selling freshly ground coffee, focusing on cost-effective

Six coffee products, the cheapest American coffee 10 yuan/cup, and the most expensive mocha 19 yuan_price is much lower than Starbucks 30 yuan level. Compared with McDonald's, KFC coffee prices do have an advantage, McDonald's McCoffee cheapest small cappuccino 12 yuan, most of the cup 13 to 19 yuan, large cup 20 yuan.

Blogger comments:

@Hermann China Retail Weibo: I basically prefer Starbucks when I have Starbucks. However, the latte I drank in Hong Kong two days ago felt not much different from Starbucks. Starbucks costs HK$36 and McCafe HK$26. Last night, Donggang City Starbucks downstairs was still under renovation (where did the development staff go?). Bought two cups of Pacific coffee latte, the price seems to be similar to the star, very fragrant! Nice! I'll try KFC too.

@ Bamboo-leaf-green-pine: It seems to give customers a place to drink coffee, but there is no recognition at all, not exclusive space. If the launch of coffee is only an increase in products, rather than providing customers with a better experience market space, it may not be possible to make money back from coffee machines. When coffee enters the take-away consumption stage, the low-cost coffee market really starts. In addition, I really don't want to sell rice anymore. It's not easy to cook the fried chicken well.

@ Marvin and Ruth's Bread and Coffee: Coffee customers don't easily transfer loyalty because of two or three yuan differences. In contrast, McDonald's user experience cultivated five years earlier and packaging visual effects seem to have an advantage over KFC. From an intuitive point of view, in addition to the timing of KFC's gap, there are also mainland coffee users 'requirements for "exclusive areas", McCoffee divided into independent areas is not unreasonable. In addition, the packaging is mainly red, which also conflicts slightly with the freshly ground coffee culture.

@C_Young: The cup design is not high enough, so ugly. Even though it's the same pattern as COSTA's, it's very insulated. Nestle all year round, KFC should have appeared long ago. Tried a lot of wheat coffee produced too bad, over-extracted as bitter water. McCafe employees often don't stay at the bar and are called to fry fries. If I was a McCafe employee, I wouldn't be able to stand this if I was a little bit obsessed with coffee. Especially since I'm a customer. They basically stopped coming.

Mcdonald's introduced mccafe to china five years ago, and now its old rival kfc is selling freshly ground coffee in more than 300 restaurants in beijing, citing its biggest advantage as "value for money."

A KFC restaurant near Dongzhimen now offers a total of six coffee products, the cheapest American coffee 10 yuan/cup, and the most expensive product is mocha 19 yuan. This price is much lower than Starbucks 'level of about 30 yuan. Compared with McDonald's, KFC's coffee price does have an advantage. The cheapest small cappuccino in McDonald's is 12 yuan, most of the medium cup products are concentrated in 13 to 19 yuan, and the large cup is more than 20 yuan. However, McCafe is currently a "store-in-store" in McDonald's restaurants, with separate ordering counters, dedicated baristas, desserts, etc., and more comfortable sofa seats. KFC's freshly ground coffee does not have a separate sales counter and seating area.

It is understood that at present, in addition to Starbucks has firmly occupied the Chinese market, Costa Coffee, CR Vanguard Pacific Coffee and so on have been vigorously deployed in the Chinese market, even Goubuli also want to develop coffee market in China. In this regard, Beijing Zhiqi future marketing consulting group chairman Li Zhiqi think, Coffee chain heavy assets, In China commercial rent cost is higher and higher today, Compared with Goubuli and other development of China coffee market, Foreign fast food with their existing thousands of restaurants to sell coffee, And there are people flow, This is a very clever practice.