KFC starts selling freshly ground coffee, focusing on cost-effective

Among the six coffee products, the cheapest American coffee costs 10 yuan per cup, while the most expensive mocha costs 19 yuan-much lower than Starbucks's around 30 yuan. Compared with McDonald's, KFC's coffee price does have an advantage. McDonald's McCoffee has the cheapest small cappuccino of 12 yuan, most of the medium cup 13 to 19 yuan, and the large cup more than 20 yuan.

Comments from bloggers:

@ Hermann China Retail Weibo: I basically choose Starbucks when I have Starbucks. However, the latte, which drank McCoffee in Hong Kong two days ago, feels not much different from Starbucks. The price is HK $36 for Starbucks and HK $26 for McCoffee. Last night, Starbucks was still under renovation in East Port City (where are the expansion staff? ). Bought two Pacific coffee lattes, the price seems to be about the same as Xing, very fragrant! Good! I'll try KFC, too.

Bamboo-leaf-green-pine: it seems to give customers a place to drink coffee, but there is no recognition at all, it is not an exclusive space. If the launch of coffee is just an increase in the number of products, rather than providing customers with a better experience of the market space, it may not be possible to make money back from the coffee machine. When coffee enters the consumption stage of take away, the market of low-cost coffee will really start. In addition, really do not sell rice, the quality of fried chicken is not easy.

@ Marvin and Ruth's bread and coffee: coffee customers do not easily transfer their loyalty because of the difference of two or three yuan. McDonald's user experience and packaging visual effects in the first five years seem to have an advantage over KFC. From an intuitive point of view, KFC's gap in addition to the timing, there are mainland coffee users on the "exclusive area" requirements, McCoffee divided into independent areas is not unreasonable. In addition, the packaging is mainly bright red, which is slightly in conflict with the freshly ground coffee culture.

@ C_Young: the cup design is not high enough, it is so ugly. Although the lines are as insulated as COSTA's. Nestle dissolves all the year round, and KFC should have been ground a long time ago. I have tried a lot of McCoffee products are too bad, excessive extraction is like bitter water. McCoffee employees are often called to French fries instead of staying at the bar. If I were a McCoffee employee and had a little bit of a taste for coffee, I couldn't stand it. Besides, I'm a customer. Basically no longer patronize.

McDonald's introduced mccafe freshly brewed coffee (McCoffee) to China five years ago, and now its old rival KFC is also selling freshly ground coffee series in more than 300 restaurants in Beijing, saying its biggest advantage is "cost-effective".

Now a KFC restaurant near Dongzhimen offers six kinds of coffee products. The cheapest American coffee costs 10 yuan per cup, while the most expensive product is mocha, which costs 19 yuan. The price is much lower than the 30 yuan level of Starbucks. Compared with McDonald's, the price of KFC coffee does have an advantage. McDonald's McCoffee has the cheapest small cappuccino of 12 yuan, most of the medium cup products are concentrated at 13 to 19 yuan, and the large cup is more than 20 yuan. However, McCoffee currently belongs to McDonald's restaurant, which has a separate ordering counter, equipped with special baristas, desserts and more comfortable sofa seats. On the other hand, KFC's freshly ground coffee does not have a separate counter and seating area.

It is understood that at present, in addition to Starbucks has firmly occupied the Chinese market, costa coffee, China Resources Wanjia's Pacific Coffee and so on have been vigorously deployed in the Chinese market, and even GouBuLi wants to develop the coffee market in China. In this regard, Li Zhiqi, chairman of Beijing Zhiqi Future Marketing Consulting Group, believes that the coffee chain attaches great importance to assets, and today, when the cost of commercial rent in China is getting higher and higher, compared with dog ignore and others to open up the Chinese coffee market, foreign fast food makes use of its existing thousands of restaurants to sell coffee, and some people flow, which is a very tricky way.