French White Brothers Group launches "delicious coffee"

"delicious Coffee" A small change in French lunch

From the beginning of its appearance, "delicious coffee" quickly occupied the table of the French. In terms of weight, it is like the result of a tradeoff between an obsession with good food and a concern for health: a cup of espresso and a few small snacks such as chocolate cake, Madeleine cake or fruit salad. the quantity is small, but the variety and combination are rich, and the taste and quality are not compromised. Its appearance, broke the traditional French dessert pattern, so that today's French like very much. "I order 'delicious coffee' because it is much smaller than the average snack, so I don't have to worry about eating too many calories." Food blogger Annie Rattayad said, "in addition, I also like to try several different snacks in a dessert combination." In "delicious Coffee", her favorite is "Canary", which is soft and delicious, the caramel surface melts immediately, and the exquisite ribs are pleasing to the eye.

The turnover of the French catering industry has shown a downward trend in recent years. The average book income of restaurants fell 2.5% from 2008 to 2009, to 12.61 euros, according to the latest data reported by the French association of catering and hotel industries in February. In addition, the report predicts that 74% of restaurants will have an average paper income of less than $16 this year. The "delicious coffee" that makes the restaurant profitable sells for between $6.50 and $13, which is roughly the same as an ordinary traditional French dessert. Therefore, at a time when the French catering industry is struggling for customers' low consumption enthusiasm, the emergence of "delicious coffee" is a wonderful way to promote the development of the catering industry. "for restaurants, the meagre profit of the main course can be offset by the promotion of 'delicious coffee'. This will help the catering industry better weather this downturn. " Miguel Casanova, marketing director of a frozen pastry manufacturer in Paris, points out.

"delicious coffee sells so well that customers don't feel as guilty as ordering a whole cream apple egg tart," said Mikal Maimi, the owner of a Franco-Japanese joint venture in Paris. Their delicious coffee sells for about $12. "besides, it's like wine: as long as one person orders, the whole table will follow."

Customers prefer small ones.

Delicious coffee is a good way to explore and take advantage of customers' tendency to order smaller desserts, which is not unique to French consumers. In the United States, the signature dessert of four Seasons 52, a mid-to-high-end restaurant owned by Darden Catering Group, is a small dessert in a small wine glass, which it says can bring "a little indulgence" to customers. Apple Bee Restaurant, owned by the US restaurant chain Dineequity, has also prepared small "dessert balls" for customers, a dessert style that has become popular in more and more US restaurant chains. James Sinclair, director of a restaurant consultancy in Los Angeles, said that at present, although no restaurant has officially launched the "delicious coffee" package in the United States, but many catering businesses have begun to have this trend: "compared with the traditional whole dessert, delicious coffee can provide several refreshments, and customers can taste each taste." This is certainly a richer and more interesting eating experience for them. "

In France, the concept of coffee and mini snacks first appeared in the Lyon branch of Pinot Pizza in 2003, and restaurants using this approach can not only serve customers quickly, but also serve more customers. They called the set meal "Happy Coffee" at the time, and one included homemade Tira Misu, flan and Vanilla Ice Cream. As soon as the package was launched, it was a great success, and "Happy Coffee" was extended to every branch of Pinot Pizza within six months. Later, the dessert set meal model, which was renamed "delicious coffee" by the delicious French people, soon became popular all over France. According to a survey by a food and beverage consultancy, in 2007, about 26% of independent restaurants in France served "delicious coffee". By 2010, that proportion had soared to 38%.

According to a 2008 survey by the French National Institute for Prevention and Health Education, 20 years ago, French lunches usually lasted for an hour and a half. By 2008, lunchtime had been shortened to 22 minutes. To some extent, this is the biggest driving force behind the "delicious coffee" dessert package: people want to taste a wide variety of affordable desserts in a limited lunchtime, while traditional French desserts are in large portions. and it takes a long time to prepare and taste, which is obviously not suitable for fast-paced modern life.

In addition to providing an efficient, fast and varied dessert experience, delicious Coffee is also successful because it makes people feel less guilty about eating a few snacks than eating a whole traditional dessert. But in fact, it's just an illusion. A mini snack usually weighs 30 to 40 grams, while a whole snack weighs about 100 grams. "A delicious coffee usually consists of three mini snacks, but the total weight is about the same as that of a whole snack."

A new style that continues to mature and develop

Now, "delicious Coffee" has successfully landed in high-end restaurants and restaurant chains.

The famous French catering giant White Brothers Group owns many restaurants, including the historic Boco Cafe and the small chain restaurant Chez Cl é ment. Today, the group has launched a "delicious coffee" package in almost all of its 27 restaurants, and each restaurant offers a different "delicious coffee" according to its own style and characteristics. The Bertrand Group, which runs both fast-food sandwich chains and high-end restaurants, has offered "delicious coffee" dessert options in all its restaurants in fashionable places and high-end places. The Great March, located in the Piazza Bastille in Paris, is a modern beverage shop with a delicious coffee package that includes raspberry macaroon, hazelnut chocolate pie, French stewed eggs, apricot tarts and chocolate.

In addition to frequent appearances in restaurants and cafes, "delicious coffee" is gradually moving towards the family kitchen. In the past few years, about 12 recipes devoted to the practice of "delicious coffee" have been published, some of which are devoted to the small pots, plates and moulds needed to make them.

The business philosophy of "delicious coffee", which makes food delicious and matches carefully, will soon be extended to the production and sales models of other dishes. White Brothers has planned to launch a "delicious cheese" package: a few mouthfuls of small cheeses with half a cup of tempting wine-expensive to buy a whole piece of cheese and a single choice, so try this combination of sales, each with only one mouthful. One by one, the tip of the tongue will be brilliant.

(responsible Editor: Leo)