Foursquare sign in and join hands with Starbucks to support (RED) public welfare activities
No, a private organization that aims to help eradicate AIDS in Africa, is working to achieve the goal of an AIDS-free generation by 2015.
(RED) launched a public welfare campaign for RED's RUSH TO ZERO to raise funds to support the fight against AIDS in Africa through cooperation with well-known companies and enterprises from all walks of life. Well-known international brands such as Apple, Dell and Nike have joined the campaign, and they have set up a global fund with part of their sales. So far, (RED) has raised a total of $190 million.
From today until June 10, Starbucks will work with Fousquare to contribute to the event: every time a Fousquare user signs in at any Starbucks in the United States or Canada, Starbucks will donate $1 to (RED), and the entire event plans to raise $250000. In fact, as early as 2008, Starbucks donated $10 million to RED.
For ordinary consumers, while tasting delicious coffee, a simple action can promote the development of a public welfare activity. Such a check-in makes a lot more sense than simply fighting for a virtual "mayor".
Everyone is responsible for social public welfare, and the responsibility of well-known enterprises with great influence is even greater. For a non-profit public welfare organization, the participation of big brands and a variety of new social media can attract more social attention. (RED) has also benefited from its cooperation with Facebook and Twitter to become the first public welfare organization with more than one million followers.
Starting from June 1st, RED will also hold a video game event (RED) RUSH Games around the world, where players will win bonuses and honors through competitions with friends or other celebrities to support the fight against AIDS.
Dennis Crowley, the founder of Fousquare, which participated in such a public welfare event for the first time, said that the company is more than happy to fight AIDS side by side with (RED), and use its influence to arouse public attention and contribute to improving the world.
Via TC
(responsible Editor: Leo)
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