Foursquare sign in and join hands with Starbucks to support (RED) public welfare activities
No, a private organization that aims to help eradicate AIDS in Africa, is working to achieve the goal of an AIDS-free generation by 2015.
(RED) launched a public welfare campaign for RED's RUSH TO ZERO to raise funds to support the fight against AIDS in Africa through cooperation with well-known companies and enterprises from all walks of life. Well-known international brands such as Apple, Dell and Nike have joined the campaign, and they have set up a global fund with part of their sales. So far, (RED) has raised a total of $190 million.
From today until June 10, Starbucks will work with Fousquare to contribute to the event: every time a Fousquare user signs in at any Starbucks in the United States or Canada, Starbucks will donate $1 to (RED), and the entire event plans to raise $250000. In fact, as early as 2008, Starbucks donated $10 million to RED.
For ordinary consumers, while tasting delicious coffee, a simple action can promote the development of a public welfare activity. Such a check-in makes a lot more sense than simply fighting for a virtual "mayor".
Everyone is responsible for social public welfare, and the responsibility of well-known enterprises with great influence is even greater. For a non-profit public welfare organization, the participation of big brands and a variety of new social media can attract more social attention. (RED) has also benefited from its cooperation with Facebook and Twitter to become the first public welfare organization with more than one million followers.
Starting from June 1st, RED will also hold a video game event (RED) RUSH Games around the world, where players will win bonuses and honors through competitions with friends or other celebrities to support the fight against AIDS.
Dennis Crowley, the founder of Fousquare, which participated in such a public welfare event for the first time, said that the company is more than happy to fight AIDS side by side with (RED), and use its influence to arouse public attention and contribute to improving the world.
Via TC
(responsible Editor: Leo)
- Prev
Refuse to sit for a long time and try drinking coffee standing up?
Most people who have been to Paris know that cafes have such a trick: if the price of sitting down to drink a cup of coffee is 3 euros, then drinking the same cup of coffee standing up will only cost you about 1.8 euros. The shopkeeper knows the difference between standing and sitting, and knows that standing coffee drinkers usually don't patronize for a long time, so they can give up space in the store to the next customer more quickly, so they naturally have to give it to others.
- Next
French White Brothers Group launches "delicious coffee"
Delicious coffee French lunch small changes delicious coffee from the very beginning, quickly occupied the French table. In terms of weight, it is like the result of a tradeoff between an obsession with good food and a concern for health: a cup of espresso and a few small snacks such as chocolate cake, Madeleine cake or fruit salad. small in weight but in variety and combination
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?