Amazon is involved in the field of coffee in China to launch online cafes
Following JD.com 's investment in 3W coffee, the promising domestic coffee field has been reintroduced to e-commerce giants. Amazon China recently launched an online cafe. Unlike JD.com 's model of injecting capital into offline stores, Amazon China is aimed at the online goods market. According to the analysis of the Beijing Business Research Institute, China's coffee consumption is growing at a rate of 15% per cent per year, and the demand for coffee equipment will also rise day by day.
Coffee machines, coffee supplements and coffee books can be found on the Amazon Cafe website. With regard to these, Amazon said in China that Amazon Cafe includes five mainstream categories, including coffee machines, coffee pots, coffee ingredients, coffee books and filter paper, and more than 2000 coffee-related options. from Amazon's China-owned platform, Amazon "overseas purchases" and third-party sellers.
Online cafes provide consumers with an one-stop shopping experience for coffee tasting and production. It is understood that coffee equipment in the e-commerce platform is mostly scattered in kitchen and bathroom appliances, small household appliances and other categories; such as coffee beans, coffee powder, milk and other coffee production raw materials are divided into different categories.
Note that the coffee products on the e-commerce platform are no longer limited to simple instant coffee. Coffee equipment, coffee beans and other products have already landed on the major e-commerce platforms. Such as JD.com, Taobao and other e-commerce platforms, coffee equipment sales are considerable; what is worth buying and other shopping guide sites, there are often coffee machine product recommendations. With the progress of the social environment, Chinese people begin to pursue a quality of life, which is no longer satisfied with the way of brewing in the past, but is more fresh and fresh. Amazon has also seen clearly the changes in the consumption level of some people in China.
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All parts of the United States can already order services from Starbucks mobile phones.
Starbucks APP gives an approximate time for the beverage to be made so that users can get the drink directly without having to wait in line. Starbucks said the APP has been tested in Portland and other cities around the United States, and today's coverage will also bring convenience to customers in Starbucks' huge markets such as New York and San Francisco. Starbucks APP will automatically install according to the user's distance.
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Nescafe Center infrastructure completed
With the completion of the infrastructure construction of Nescafe Center located in Pu 'er Industrial Park, the preliminary stage of the project has also been successfully completed. This phase of construction focuses on site leveling, piling and underground infrastructure construction. According to Kong Zanlong, manager of Nestle Coffee Agricultural Services Department, the center has progressed smoothly since it broke ground in March 2015, and is expected to be in the upcoming coffee according to the plan.
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