Market Survey and Prospect Consulting report of Coffee chain Industry from 2014 to 2018

In recent years, the development of coffee cultivation and consumption in China has attracted more and more attention of the world. Maxwell, Nestle, Colombia and other international coffee companies have set up branches or factories in China to provide better varieties and prices for the Chinese market. As a part of the Western way of life, coffee has officially entered the Chinese family and life.

In 2013, the planting area of coffee in China was about 93500 hectares, and the output of coffee exceeded 100000 tons. The coffee planting area in Yunnan accounts for more than 98% of the country, and the coffee planting area in Yunnan exceeded 93300 hectares in 2013.

With the growth of production and trade, coffee consumption in China is also expanding. In recent years, the retail volume of coffee in China has continued to grow steadily, with a growth rate of about 9%. In 2013, the retail volume of coffee in China was 44100 tons, with retail sales of 8.119 billion yuan.

In recent years, the number of cafes in China has shown a trend of steady growth, and the growth rate has also gradually increased. By the end of 2013, there were about 28000 cafes in China, including more than 8400 chain cafes. With the increase in the number of cafes, the number of coffee shop transactions and retail scale also increased accordingly. In 2013, China's coffee shop chain had nearly 300 million transactions, with a retail scale of about 20 billion yuan.

At present, coffee consumption in China is still small, but the growth momentum is very considerable. With the popularity of coffee in China and the gradual expansion of consumers, the retail scale will maintain a momentum of sustained and steady growth. The China Business Intelligence Network predicts that by the end of 2018, the retail volume of coffee in China will be close to 65000 tons, and the retail sales will exceed 12 billion yuan.

With the improvement of the income of Chinese residents and the improvement of the quality of life, the coffee consumption market in China is becoming more and more perfect. Coffee shop chain is bound to become the key point of coffee consumption in the future, and the number of coffee shops is also increasing. It is estimated that by the end of 2018, the number of coffee shop chains in China will exceed 12000; at the same time, the transaction volume of coffee shops will also have a breakthrough growth. By 2018, the transaction volume of coffee shop chains in China will be nearly 490 million, and the retail scale will reach 35 billion yuan.