The first share of Chinese coffee has not broken its cocoon. It is difficult for the coffee chain to join.

In 1773, the first British stock exchange was established at the Jonathan Cafe in Chais Hutong, London. History has always been strikingly similar, and 20 years later, Tondy Cafe was completed on Wall Street and became the predecessor of the New York Stock Exchange.

When the shrewd owner of Tondy Cafe invited Wall Street pioneers into the house from under the plane tree, a wisp of coffee was wrapped around the mellow aroma and lubricated taste, and numerous deals were made. From this moment on, the cafe is just a shell, and the distribution center of capital and information is its essence.

After hundreds of years of popularity overseas, the coffee industry has gradually taken root in mainland China in recent years. However, taking a look at the food, beverage and catering chains that have emerged in large numbers of dark horses, the first share of domestic coffee is still "still holding the pipa and half covering the shy face."

Xiong Xiangjin, head of Hougu Coffee and president of Yunnan Coffee Industry Association, predicts that China's coffee consumption market is expected to reach 1 trillion yuan in 10 years. With a huge market potential, many companies have started the pace of listing.

Xiong Xiangjin's Hougu Coffee, the largest instant coffee manufacturer in China, once aimed to create "the first share of Chinese coffee". But surprisingly, Hougu Coffee got into a dispute with investors this year, and the established development strategy had to be rescheduled.

In addition, cross-strait coffee, which uses the "coffee + western food" model, had planned to enter the capital market this year, but also announced that it had postponed its listing plan. Jin Meiyang, president of cross-strait coffee, said that we should first strengthen the brand and strive for listing in A-shares within three years.

In response, Bai Fang, secretary general of the Beijing Coffee Industry Association, told reporters: "generally speaking, most of the companies in the domestic coffee industry do not have the conditions for listing." In the coffee chain sector, many companies introduce venture capital to prepare for the sprint listing, but in fact, these coffee chains are mainly franchisees, this short and fast model is very difficult to assess the real market value. "

At present, the coffee business of listed companies in China is mainly H-share China Resources Entrepreneurship. After its acquisition of Pacific Coffee, it makes use of the strong domestic channels of China Resources Group to rapidly expand its coffee business. In the A-share market, although there are no companies with coffee as the main business, some listed companies have successfully married with the coffee industry.

For example, COSTA Coffee has joined hands with Hualian Group in northern China to gain access to large shopping malls based on the channel advantages of Hualian Group. Hualian Comprehensive Super has disclosed this year that some shopping malls have introduced Hualian Kashijia (Beijing) Restaurant Management Co., Ltd. (COSTA), a subsidiary of Hualian Group, to operate coffee shops, and the annual rent and management fees are expected to not exceed 3 million yuan from 2012 to 2014. In addition, there are also rumors this year that Kangnbei, which is mainly engaged in pharmaceutical manufacturing, has also played coffee across the border, planting an ecological coffee base in Pu'er, Yunnan Province, where the coffee will mainly be high-end coffee beans and deeply processed products.

According to the plan of Yunnan Province, we will strive to cultivate one or two listed companies in the coffee industry during the 12th five-year Plan period. In mainland China, the mellow aroma of the coffee industry has attracted more and more industrial capital. With the gradual popularity of coffee consumption from spring snow to Xialiba people, and the improvement of the operation and management of the coffee industry, it is only a matter of time before the first cocoon of Chinese coffee comes out.

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