Coffee review

There is a big profit space in the self-service coffee machine market in China.

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, The development of the domestic coffee machine market has attracted the attention of many investors, especially the increasing demand for self-service coffee machines in the market. According to analysis, by 2018, the market profit of self-service coffee machine in China will reach 470 billion yuan, but now it is only 62.5 million yuan, which shows the great potential of the market. Green Mountain Coffee enters 13% of households in the United States with a single cup coffee maker.

The development of the domestic coffee machine market has attracted the attention of many investors, especially the increasing demand for self-service coffee machines in the market. According to analysis, by 2018, the market profit of self-service coffee machine in China will reach 470 billion yuan, but now it is only 62.5 million yuan, which shows the great potential of the market.

Green Mountain Coffee enters 13% of households in the United States with a single cup coffee maker.

According to the data, Green Mountain Coffee has become a "coffee giant selling cups" in the United States with its famous single-cup coffee marketing model. With its special single-cup coffee maker and Krieger K cup, which makes only one cup of coffee at a time, Green Mountain Coffee has successfully entered 13% of households in the United States.

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The actual market demand of self-service coffee machine in China is large.

It has risen 49.12% so far this year, compared with 32.18% in the previous five years, ranking sixth.

Green Mountain Coffee's latest results show that the company made a profit of $162 million in the second quarter of fiscal 2014, up 22.40% from a year earlier. The company's operating income in the second quarter of fiscal 2014 was 1.103 billion US dollars, up 9.78 percent from the same period last year.

Earlier, Coca-Cola said it had bought a 10 per cent stake in Green Mountain Coffee, a coffee roaster, for $1.25 billion, or $74.98 a share, and signed a 10-year cooperation agreement with Green Mountain Coffee for a household cold drink system. Affected by this news, the stock soared 26% on February 6, which was extremely crazy.

There is a large profit space in the self-service coffee machine market in China.

The Ministry of Finance announced the 2014 tariff implementation plan on December 19, 2013. The plan makes it clear that a provisional tax rate of 16 per cent on imported goods will be imposed on "distilled percolation coffee machines" in 2014. The most-favoured-nation tax rate for this kind of goods is 32%.

Compared with the traditional household coffee machine, the self-service coffee machine has the advantages of simple operation, many kinds of drinks, automatic sale and so on. In the United States, South Korea and other markets, self-service coffee machines average 20 people a month, and the huge market, but also formed a unique coffee culture, better for the penetration of self-service coffee machines to provide favorable conditions. It can be said that in countries where coffee culture has become popular, self-service coffee machines have become as popular as drinking fountains.

On the other hand, the self-service coffee machine market in China is still in the growth stage, the market competition is small, and the profit space is still very broad. However, with the rapid development of economy and living standards, the actual market demand for self-service coffee machines is very large. According to authoritative statistics, the market sales of self-service coffee machines in China are growing at a high speed of 30% every year.

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