"Mobile Cafe" Takeaway Coffee in Coffee Startup Office Building

You can buy only one cup or you can give it away.

Walking into the BWG brand coffee shop of Tujing, there are some differences between the overall decoration style and the coffee shop of petty bourgeoisie and literature and art. "I chose the location of the store in a high-end office building, next to the desk of a business company. The decoration of the store does not follow the retro route of literature and art, but pays more attention to business." The picture classics while leading the reporter into the coffee shop, while introducing to the reporter. The bright floor-to-ceiling windows make the light in the store bright and clear, the tables and chairs are arranged neatly and orderly, the kitchen utensils and equipment are simple and young, and the barista in the bar is also dressed in a white-collar dress, showing a capable temperament.

According to the picture, most white-collar workers who like to drink coffee have no time to enjoy coffee in the coffee shop because they are busy at work during the day, so they can only choose to drink it in the evening. But another important function of coffee as a drink is to refresh people, make people more in a working state and help improve work efficiency. At present, there are no merchants in the market who provide coffee delivery service during working hours, so he sees this business opportunity and defines the startup project as delivery coffee and creates his own brand BWG. Specifically, by launching coffee products with a unit price of about 30 yuan, providing coffee production and delivery services during office hours, and accepting online orders and payments, "if you buy a cup, you can also ensure the quality." this is also a major feature that we can attract customers. " Tu Jing said proudly.

Avoid direct competition with big stores

At the same time, he also hopes to use this special service to avoid the positive competition of traditional coffee shops. He told reporters that he had located the brick-and-mortar store in a high-end office building on Hong Kong Central Road, where customers could sit down for a cup of coffee. At the same time, there were already two powerful stores in the building, and the choice of delivery could effectively avoid overlap with the products and services of traditional coffee shops.

If you have an idea, you have to carry it out. After a series of efforts, the BWG Cafe opened at the beginning of this year. At this time, how to promote and attract more customers has become a big problem in front of the Sutra. During that period, Tujing also planned a lot of promotional activities, such as free tasting of coffee and desserts in the store during the peak season, and the establishment of a membership system, so that customers could receive awards with consumption points. of course, it also includes the most traditional way of "sweeping the street" to hand out leaflets, and so on.

Business is the best in the middle and late ten days of each month.

The picture has introduced to reporters that at present, the turnover of his coffee shop can reach 6,000 to 7,000 yuan per month. "the cycle of coffee sales during the off-peak season is very short. In the middle and late ten days of each month, business is the best in the first few days when people start their wages. On the other hand, business is often not ideal in the few days before starting wages and on Mondays every week." He analyzed this interesting rule to the reporter.

Since the opening of the store, the difficulty of Tujing is not only the promotion of the brand, but also the logistics and distribution of coffee products. Tujing said that because the distribution capacity of the store is limited, the scope of its service is greatly limited, so at this stage, the promotion of coffee can only be focused on the office buildings along the Central Road in Hong Kong. "distant orders often cannot guarantee the quality of coffee, so we can only tell our customers the truth and advise them to come to the store to taste it." The Sutra of Pictures said with slight regret.

Create an online coffee alliance in the future

"after the opening of the new store in Laoshan, I will try a new business model to realize my ultimate entrepreneurial dream." Tujing said that the establishment of the coffee alliance is out of consideration of his own reality. At present, there are relatively few physical stores, and the productivity of each store is limited, so far away coffee distribution can not guarantee high quality, so the next step is to find some coffee shops with product quality standards to cooperate with BWG coffee as a platform to take orders from customers around the country, and then distribute them to the nearest coffee shop for production and distribution. During this period, through the launch of various coffee products and other ways, the final formation of a more influential brand of online coffee alliance.

"for the coffee shops we cooperate with, we will strictly control the quality." According to the Sutra, if you want to join the coffee alliance, the other party must have the same extraordinary love for coffee as you do, and be able to adhere to the high quality of the product. He believes that only in this way can we do a good job in starting a business and make it bigger.

Talk about learning from washing dishes in a coffee shop.

"Today, the small shop is doing well, but starting a business is still very hard at first." Tujing told the reporter with a smile that last year he returned to his hometown Qingdao from Beijing, where he had worked for five years, and worked in a company for half a year as a director of network marketing and sales, and his work performance increased steadily. "but that doesn't satisfy me." Tujing said that in July last year, he quit his job as a sales director and decided to open his own coffee shop according to his own interests. Without relevant experience, he first went to an acquaintance's coffee shop to study. He started by washing toilets and dishes, helped out the order a month later, and then was allowed to make juice until he was qualified to enter the bar to learn to make coffee. During this period, he also learned the skills of logistics, training system, stocktaking and inventory arrangement in the industry. "I really learned from scratch and experienced the experience of being a newcomer again. The process is bitter, but it is also very rewarding. " Tujing said with a smile.

Having learned the basic knowledge of opening a coffee shop, Tujing is faced with the problem of choosing specific business projects. In early 2014, when he went to Beijing, where he had struggled for many years, to look for entrepreneurial inspiration, a good friend reminded him that a coffee shop in a nearby office building was more distinctive, different from the coffee street shop of literature and art, and the waiters were all dressed in suits. The whole is a professional and pure business route. After an actual visit to the store, Tujing feels that this form of coffee shop is exactly what he has been looking forward to for many years, and it is also very suitable for promotion in Qingdao.

Give up 70,000 monthly salary behind the scenes and resign and go back to your hometown to start a business.

Before returning to Qingdao to start a business, Tujing once worked in insurance and financial management in Beijing, and has become the second-level supervisor of the company, with a monthly income of 70,000 and a team of about 30 people. "when I went to Beijing in the second half of 2009, my family had already helped me find a fairly stable job, so my parents did not support my decision." According to the Tu Jing, when he arrived in Beijing, he only had more than 2000 yuan given to him by his grandfather. He applied to an international insurance company and succeeded, but after that, he had to rely on himself. In order to save money, he can only divide the 10-yuan steamed stuffed bun into two meals a day and live in a half-basement with a monthly rent of only 50 yuan outside the North Fifth Ring Road. I have to get up at 05:30 every morning, and then it takes me more than two hours to get to work. Because there is no experience and financial support, and there are no contacts in Beijing, the map classics have no choice but to "sweep the street" to attract customers with a questionnaire every day. After eight months of this, he finally succeeded in working with a high-quality customer he met by chance and made his first bucket of gold. Tujing recalled that the experience was still very exciting.

With this unexpected feat, 24-year-old Tujing became the youngest executive in the company, and further success came naturally. But he still wants to go back to his hometown.