Coffee consumption in China increases by 10% a year

The reporter learned from the "comparable" coffee general agent in China that all comparable products sold in China are imported from Indonesia, and since it entered the Chinese market in 2012, it has achieved high growth at a rate of 30%, 40%, and has become the third brand in the domestic market. According to reports, this year, the brand will accelerate its expansion in China. Following the launch of four rich product lines of coffee products, it will also carry out all-round marketing. According to the company's plan, the brand's sales in China will hit a new high this year.

The reporter learned that statistics show that the annual growth rate of coffee consumption in China is 10%, 15%, and is expected to become the most potential coffee consumption country in the world. The huge domestic coffee consumption market has attracted many foreign brands to pour into the Chinese market, which is very optimistic to the Indonesian coffee industry and exporters' association, and said that China is a potential market for Indonesian coffee bean exports. Indonesia's coffee beans exported to China are expected to grow by an average of 20% a year. Irfan, president of the association, said that in the next 10 years, China will become a strategic market for Indonesian coffee beans.