Vancouver Coffee Brand "East March" Toronto has ambitious plans to expand to 10 stores

Vancouver coffee brand

It was announced this week that it would begin an important expansion in their country. The company will soon open its first branch in the Toronto area, as well as a logistics and training center in North York, enough to support the operation of 10 stores. JJ Bean is ready to play a big role in Toronto and plans to open a second Toronto store by the end of September.

JJ Bean is a Vancouver-born coffee brand whose president and founder John (J.J.) Neate was born into a coffee family. The family has been in the coffee industry for four generations. The brand's old-fashioned way of roasting coffee beans has been well received by coffee lovers all over Canada. In 1996, John (J.J.) After Neate founded the company, the company rose rapidly in the Vancouver area. At present, the company already has several retail and freshly ground coffee shops throughout Vancouver. There are 20 branches all over the country.

John (J.J.) Neate is confident about its expansion in Toronto. "the west coast of North America has always had a taste for high-quality coffee, which is increasingly affecting people on the east coast," he said. Toronto is a busy, modern city with a large population, and there is a great demand for coffee. I don't think Victoria, Kilona and Calgary can support the capacity of 10 stores (like Toronto). "

JJ Bean's coffee entered the Toronto market six years ago through other retailers. The company's retail coffee sales account for 20% of total sales, but the opening of branches is expected to greatly increase the brand's influence in the Toronto market.

JJ Bean has been in a good stage of brand expansion in recent years, basically rising rapidly in Vancouver at the rate of one branch a year in the past four or five years. After opening a UBC branch last year, John (J.J.) Neate says there is no community in Vancouver that he thinks urgently needs to enter. John (J.J.) Neate is also not interested in the market on the outskirts of Vancouver. "for me, a stylish building, a busy street and a busy community seven days a week are essential elements of a JJ Bean store," he said. The suburbs are not suitable for our current way of doing business. Many suburban areas are very busy on weekends, but relatively deserted on weekdays. "

John (J.J.) Neate is not the first person in the family to start a coffee business. His grandfather started Neates Coffee in 1945, but sold the company to Nestl é's Canadian branch in 1990.

As the founder of the new brand, John (J.J.) Neate is ambitious, and if his success in Vancouver can be replicated in eastern cities, there will be a new major role in the Canadian coffee market. But the journey has not been smooth, with many well-established coffee brands in eastern cities such as Toronto and Montreal. At the same time, brick-and-mortar coffee shops are also subject to competition from large enterprises such as Starbucks and Tim Hortons for cheap coffee. JJ Bean also needs to further improve its competitiveness. Maybe just like John (J.J.) What Neate calls trendy downtown coffee shops and delicious high-quality coffee may be the key for JJ Bean to open the Toronto market.