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Is this thoroughly parody of Starbucks washing and care brand not afraid of getting into trouble?

Published: 2026-01-12 Author: World Gafei

Last Updated: 2026/01/12, One of the most popular body care brands in South Korea this summer is STARBATH, a start-up famous for spoofing Starbucks, with products ranging from body lotions to scrub creams and hand creams. Whether it's the brand name, the fragrance from LOGO to body wash, and even the style of ordering and ticking on the package, it's the same. The brand quickly became popular on Instagram because

One of the most popular body care brands in South Korea this summer is 👇 STARBATH, a start-up famous for spoofing Starbucks, with products ranging from body lotions to scrub creams and hand creams.

Whether it's the brand name, the fragrance from LOGO to shower gel, and even the style of "ordering and ticking" on the package is the same. The brand quickly became popular on Instagram because it was so suitable for photos.

Recently, STARBATH launched Star Ice Bath bath lotion and body lotion, all of which can be eaten, such as mango raspberry, chocolate mint, crazy peach and so on. The price is 19900 won, equivalent to 119 yuan.

Starbucks is the number one red card in the universe when it comes to being zhai by shan. We have previously reported that its iconic mermaid (and also said to be a banshee) image gives art illustrators a variety of ideas.

The second creation like this is very popular every time it is spread to the social platform, and everyone seems to like it.

In terms of commercial use, Los Angeles once opened a coffee shop called Dumb Starbucks (mentally handicapped Starbucks), which was full of jokes about Starbucks from the inside out, from the appearance to the details. For example, all the coffee in this shop is named "brain-damaged", such as "brain-damaged iced coffee", "brain-damaged white chocolate mocha coffee" and so on. At the beginning of the business, all drinks were served free of charge, and despite the unflattering taste of the coffee, the tip jar was packed with customers who were still admiring.

What a deep love (hate) this is.

The store was written by Canadian comedian Nathan Fielder. Photos of Dumb Starbucks are constantly uploaded to the Internet. Three days after its opening, Starbucks had to issue an official statement saying it had nothing to do with "mentally handicapped Starbucks". A Starbucks spokesman said, "although we appreciate the humor, they cannot use our legally protected trademarks." And reserve the right to pursue his legal responsibility.

According to the current popularity of washing brand STARBATH on social platforms, it is only a matter of time before Starbucks is alarmed. According to US law, the use of a trademark must comply with one of three circumstances:

It is impossible to describe a product or service without using the trademark

Use is limited to the use of necessary words (excluding fonts and decorations)

The use of the trademark does not involve the endorsement of the owner (even if the use is for commercial purposes).

STARBATH obviously does not belong to any of the above.

At present, STARBATH is mainly sold through its official website in South Korea, and it has also moved into some beauty platforms, but it is not available on mainstream websites such as Rakuten.

After all, according to past experience, brands that make their debut by "parodies" and "imitate" big names usually have only one summer's popularity.

In addition, we haven't seen much feedback about the sense of use of the product itself, and people seem to only care about its "appearance".... If you are really curious, you might as well try Taobao.