N coffee shops are standard in shopping centers.
The reporter visited a number of shopping malls and found that there are not few coffee shops in one mall. For example, in Blue Harbor, the reporter found zoo coffee, World Red Card Coffee, COSTA COFFEE, Kopi Luwak, Starbucks, KAFFAL COFFEE, segafredo, etc.; in Beijing apm Shopping Center, Starbucks, nespresso, Pacific Coffee, McCoffee, etc.; in SKP Mall, there are COSTA COFFEE, Starbucks, The caf é, Kashijia Coffee and so on.
There are several coffee shops in a shopping mall. Will this be saturated? Lai Yang, secretary general of the Beijing Association of Business Economics, said that the characteristics of coffee shops are different. Some coffee shops are business-oriented and consumers can mainly meet customers; some coffee shops are suitable for friends' gatherings; and some coffee shops prefer tea restaurants. Therefore, on the whole, the market will not be saturated because it is different for the population.
Lai Yang said that as far as investment promotion is concerned, if shopping centers want to attract coffee shops, they will lower the barriers for coffee shops to enter the shopping malls. Therefore, most shopping centers do not charge fixed rents for coffee chain brands, but take the way of running water to earn the harvest.
Experiential compound consumption platform
With the increasing demand for consumer experience, coffee shops are becoming more and more rich, and coffee shops have gradually become experiential and complex consumption platforms, such as Starbucks, which used to focus on coffee and sell some snacks by the way. and now it's selling rice. Some coffee shops can even sell decorations. Many cafes are combined with book bars.
In addition to setting up coffee shops in shopping malls, there are also coffee shops in hospitals and banks. It is reported that as the coffee shop is located near the waiting area for surgery, it is specially equipped with a display screen to show the patient's surgical status. Family members do not have to wait at the door of the operating room to ease tension; coffee shops are opened in banks so that consumers can spend their time waiting in the bank; and some coffee shops are combined with home experience shops. Last year, TOMNTOMS coffee shop started a new business model in Guangzhou. Downstairs coffee shop is home experience shop.
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