American universities love Starbucks, buy its dining car and train baristas themselves.
Recently, a Starbucks dining car was opened at Rutgers University with a Starbucks Logo and a profile photo of Parker Market, the first Starbucks store.
As a dining car, its main purpose is to sell most of the Starbucks drinks you can buy in stores. According to the official statement of Rutgers University, the car will be put into trial operation this summer, and when the school year begins in the fall, it will begin to park around the Rutgers University campus and provide regular service.
"students are very enthusiastic about Starbucks coming to campus, and they hope to drink Starbucks on both New Brunswick and Pisacataway campuses." Said E.J Miranda, a spokesman for the school.
If there is no way to get Starbucks, which already has more than 10,000 stores in the United States, to open a store, it would be cost-effective to choose a mobile dining car.
So Rutgers University bought the dining car with a standardized machine from Starbucks for $200000 to recruit and train its baristas to make drinks on Starbucks menus.
In fact, Starbucks diners have been around since the summer of 2014. At that time, Starbucks officially delivered three cars to Arizona State University, James Madison University and Carolina Coast University. If you include the one from Rutgers University, there are a total of six Starbucks diners parked in different corners of the campus.
Unlike Rutgers, the other five Starbucks diners were part of a partnership between Starbucks and Aramark, which is responsible for dining at 600 colleges and universities in North America, so Starbucks issued an official press release announcing the partnership, promising that the dining car would serve both drinks and snacks like a small Starbucks store.
From Aramark's point of view, Starbucks ranked first among the most popular coffee brands among students in a 2014 survey of 300000 college students.
"We believe that Starbucks diners are an excellent opportunity to improve our service. At the same time, help our busy students have a cup of coffee! " Said Cathy Shlosberg, vice president of marketing at Aramark.
However, if the partnership between Starbucks and Aramark is a win-win result, Aramark, which has food resources from 600 colleges and universities, has not vigorously promoted the project in the past two years.
- Prev
5 things coffee makers need to know, all of which give you a little red flower!
Making customer recommendations is one of the most important and difficult skills of a good barista. As baristas, we don't just accept orders from guests, we should be the inspiration creators of their orders, even if they don't ask for your advice. (Yes, you are right.) Make recommendations for guests to order, this is what baristas do every day, listen to simple,
- Next
Those people are not fit to drink coffee. Why?
The appropriate bitterness of coffee, with rich, mellow, fascinating smell, will make people can't help but want to get close to it. But coffee needs to be drunk to be healthy? Who is not fit to drink coffee? Who is not fit to drink coffee? The benefits of coffee: caffeine can stimulate the central nervous system and muscles, so it can cheer up and enhance the ability to think
Related
- A museum in Beijing launches cockroach coffee! Netizen: Don't come over!!!
- Fierce conflict! Customers and Zus Coffee clerk throw coffee at each other?!
- How long can coffee beans last after being ground into powder? How long is the shelf life of coffee powder? How to store coffee beans after being ground into powder? How many days is the flavor appreciation period for a single coffee powder?
- Note that this habit can easily make your coffee less delicious! Why is it easy to block up the water when making coffee by hand? What is the problem with uneven steaming and extraction in making coffee?
- What is the three-hand tempering method? How to make espresso quickly? What are the tips for making espresso parameters?
- What is the reason why the coffee grease in the mocha pot dissipates so quickly? What is the difference between mocha pot coffee and espresso? Is the coffee brewed in the mocha pot Espresso?
- How to solve the problem if the coffee foam is thickened or layered? What does pre-fusion of coffee flowers mean? How to make a cappuccino coffee pot with flowers?
- "Never seen anyone use it before"?! Why doesn't Starbucks take the initiative to provide store cups?
- The country's first store was closed for rectification! "People's Cafe" apologizes!
- How to improve the strength and taste of espresso? What is the powder-to-liquid ratio used to extract espresso?