The number of coffee shops in Shanghai increased by more than 15% last year.

Sit in an old French-style house and drink a cup of personalized coffee and experience a rare slow life at a fast pace, the Labor Daily reported. Recently, Starbucks launched another Zhenxuan coffee store, which has attracted a lot of popularity. Industry insiders point out that there is still a lot of room for coffee industry expansion in Shanghai, while last year alone, the number of coffee shops increased by more than 15%.

Statistics show that the average person in Shanghai drinks more than 40 cups of coffee a year, compared with more than 400 cups in Japan. China consumes 145000 tons of coffee beans a year, while Japan consumes 400000 tons. In this way, it is also a tea culture country, there is a 10-fold difference between us and Japan, and there is still a broad space for the market.

The broad prospect of the coffee market has also attracted many enterprises to carve up the business opportunities. In addition to traditional coffee shops, including fast food restaurants such as KFC and convenience stores such as Rosen, coffee is sold at a lower price than coffee shops. According to data provided by the industry association, there are about 6000 coffee shops in the city, with an increase of more than 15 per cent last year. "as a matter of fact, the number of new stores has reached 1200, and some stores have been forced to close down because of labor and rental costs, but the total growth is still significant." Dong Pengfei, deputy secretary general of the Coffee Professional Committee of the Shanghai Food Association, said that in fact, the gross profit of coffee is very high, but it is difficult to make a high profit only by operating coffee.

"in the future, coffee shops will also survive the fittest, the model that only sells coffee is more difficult to survive, and a variety of business models other than coffee will become the mainstream." Dong Pengfei said