New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

With the progress of the times and the younger generation becoming the main force of consumption, the traditional coffee shop model is increasingly "old-fashioned". Some enterprising coffee joining groups have taken advantage of the opportunity to launch coffee franchise brands with the characteristics of a new generation of coffee. The MY ZONE (my site) coffee franchise brand under the Metropolitan Hotel Group is a new fashion chain coffee franchise brand aimed at the new needs of young people and business travelers.

My site coffee franchise is invested and developed by the City Hotel Group, which has a complete and mature industrial chain: design chain platform, procurement platform, engineering platform, brand marketing platform, management college platform, storefront operation system. Provide all-round guidance for the owners and quickly improve and establish the healthy operation ecology of the hotel with the minimum cost.

Fashion, affinity, products move people's hearts

Different from the image of other traditional coffee franchises, as soon as my local coffee comes out, it makes people feel that it is obviously fashionable and friendly-- fully explore the love of life, good at social, creative like new things, the pursuit of fashion, showing the personality of the young user group, it integrates the favorite elements of young people into the store design and shaping the cultural atmosphere of coffee.

After a lot of market research, MY ZONE (my site) coffee learned that today's young people, the pursuit of quality of life, maverick, more personalized, personalized needs of the hotel and a sense of belonging is gradually highlighted. In order to grasp this main consumer force to adapt to the new market demand, my site coffee joined, under the concept of maintaining the quality of boutique coffee, more focused on creating a fashionable, relaxed, connotative, cultural space atmosphere. Use design and customer experience to make young people in a light culture better enjoy their own good time.

These are the post-80s and post-90s consumers like, regardless of products and services, will make them feel comfortable. My site coffee franchise shop adapts to the ever-changing needs of contemporary youth, and strives to make coffee brand franchise shop a fashionable place for cultural experience exchange suitable for young people.

Stand out as "new" and enter smart services

As a new leading franchise brand of Metropolis Hotel Group. A new technology achievement of the hotel-mobile Wechat system was ushered in in early 2015. The so-called mobile Wechat can replace the front office staff to complete consumers' online bookings-online payment and so on. In addition, my site coffee also uses an electronic management system for cost management, coffee franchisees no longer have to worry about store purchase volume, sales volume and operating income; form store management, managers can easily schedule shifts, management, training, display, operation, etc.; nanny operation support system, regular observation of operation data, 24-hour online to provide solutions. Platform management can be compatible with more formats, bookstores, ice cream shops and bars can all be completed one by one, saving manpower and material resources to the greatest extent.

Electronic management system and Wechat intelligent services, not only brought convenience to consumers, mentioned the hotel efficiency, cost savings, but also greatly enhanced the image of coffee franchisees!

The quality is refined, it is not expensive to join.

As an upgraded version of the traditional coffee shop, MY ZONE (my Coffee) is much higher than the general brand, but its investment is not much different from the traditional coffee shop. According to different property forms, on the basis of scientific location, it creates a variety of storefront types, such as 5-40 square meters boutique, 100 square meters flagship store, 200 square meters flagship prince store and 300 square meters flagship crown store. In the design style, there are American LOFT, fresh country, post-industrial, American?Style? American style and other design styles, and professional design team can also be "private customization", according to the coffee franchisee in different places, give different design styles. Create a leisure and comfortable, arbitrary, chic and comfortable third space, so it can always be unique in many coffee shops with serious homogenization.

The successful promotion of the unique mode of coffee franchise in my territory lies not only in the correct positioning, but also in that it meets the needs of consumers, turning each coffee franchisee's franchise into a local bright spot, distinctive personality and fashionable theme design, just like a privately customized coffee shop for consumers, so that every consumer can find their favorite theme elements. Greatly boost the word-of-mouth publicity efforts of consumers. Now, as a professional coffee maker, anyone who can find the right product can surpass in the coffee franchise industry.