Spend the summer in a cafe

Dubai is famous for its wealth, where people have money and leisure, and drinking coffee has naturally become a local habit. As a result, cafes are blooming everywhere, whether in bustling squares or quiet alleys.

Agboola is also a regular customer of the cafe. After graduating from college, he decided to open a cafe and enjoy the coffee leisurely while being the owner. But since the opening of the cafe, business has been poor, although a lot of leaflets, but also done a lot of promotional activities, but there have been few guests. The location of my coffee shop is not bad, the taste of coffee is very pure, and it has been praised by customers, but why is there no business? Agboola was puzzled.

That day, a guest sweated into the cafe and ordered a cup of hot coffee. Although the air conditioner was fully turned on in the store, the guests kept shouting about the heat and drank a cup of coffee for a long time. In order to make the guests feel less bad, Agboola turned on the TV, and the exotic feeling of ice and snow flashed on the screen. as soon as they saw it, the guests said with infinite fascination, "it would be great if I could sit on the ice and have a cup of hot coffee!"

Agboola was lost in thought by a careless remark from the guest. Dubai is located in the desert, the temperature is high all the year round, the number of rainy days is no more than 30 days a year, and it is concentrated in winter, and it is very hot in summer, and the temperature is often between 40 ℃ and 50 ℃. In the hot summer weather, although Dubai people love coffee, they still reduce the number of times they go to cafes. Agboola's cafe chose to open in the summer. No wonder business is poor.

As the guest said, why not move the scene of ice and snow to your own cafe?

Agboola removed all the tables and chairs from the cafe and bought thick ice cubes to make them look like desks. the walls were inlaid with crystal ice and the wooden floors were replaced with ice floors. The bar, wall decorations, plates, cups, wine lists, everything is cut from ice. In order to prevent the ice from melting and to better create a scene of ice and snow, the indoor temperature has been kept at minus 6 ℃.

Will such a cold environment spoil the people of Dubai who are used to the hot weather? Agboola has thought about it for a long time. He has prepared fur cushions, cold suits, cotton boots, cotton gloves and fur hats, which can be rented if guests feel cold.

Agboola renamed the new cafe "Ice Cafe" and put out the slogan "Please come to the cafe for the summer".

It's really fun to spend the summer in a cafe. Many people walked in curiously, and then, immediately attracted by the beauty of the ice and snow, while looking around, they kept exclaiming. When the cold feeling swept all over the body, of course they would rent a suit of cold clothing and sit on the ice chair. Slowly taste a cup of hot coffee.

Some people choose cold cafes in order to enjoy a cup of coffee, others come in entirely to avoid the summer, and some even come in to enjoy the beauty of the ice and snow, because it is difficult to see such scenery in the local area.

The ice-cold cafe soon became famous, and local residents and tourists from other places like to sit in it. To allow more people to enjoy the coolness, Agboola set a maximum stay of 40 minutes, plus a cup of hot coffee, charging 100 dirhams. If guests want to stay a little longer, they have to renew it.

A small change brought Agboola's cafe back to life and made a lot of money. Now, he no longer has to worry about the number of customers, but how to rent more stores and open cold cafes in every corner of Dubai.