Starbucks and India's Tata Group cooperate to open 50 stores a year.
On the evening of January 30, Beijing time, Starbucks, the coffee chain operator, said on Monday that it would open its first store in India in August or September this year, although it was a year behind schedule. However, through cooperation with Tata Group, India's largest industrial company, it is expected to reach an expansion plan of 50 stores by the end of this year.
Seattle-based Starbucks is known for its coffee products that represent urban lifestyle, and the company is targeting a fast-growing middle class, the report said. it hopes to break into India's small but fast-growing and highly competitive coffee beverage market.
Starbucks initially planned to open its first Starbucks India store in mid-2011, but it was delayed because of the high cost of locating and acquiring land-as more than 90% of Indian retail stores are small family-run stores. high acquisition and expansion costs have always been a common difficulty for Indian chain store operators.
According to the report, Starbucks' new strategy hopes to open Starbucks coffee shops near Tata Group's hotels and retail stores through cooperation with Tata Group, but the company is also trying to find other places, including shopping centers, railway stations, airports and office buildings, to further expand market share.
- Prev
Green Mountain Coffee has revenue of $1.158 billion in the first quarter.
On February 2nd Green Mountain Coffee released its unaudited financial report for the first quarter of fiscal year 2012 ended December 31, 2011, which showed revenue of $1.158 billion, up 102% from a year earlier. Beijing, February 2 (Xinhua)-- Green Mountain Coffee released its unaudited financial report for the first quarter of fiscal year 2012 ended December 31, 2011. the financial report showed that revenue was 1.158 billion US dollars, up 102 from a year earlier.
- Next
A 29-year-old Chinese woman becomes the new director of Starbucks
Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?