Starbucks and India's Tata Group cooperate to open 50 stores a year.

On the evening of January 30, Beijing time, Starbucks, the coffee chain operator, said on Monday that it would open its first store in India in August or September this year, although it was a year behind schedule. However, through cooperation with Tata Group, India's largest industrial company, it is expected to reach an expansion plan of 50 stores by the end of this year.

Seattle-based Starbucks is known for its coffee products that represent urban lifestyle, and the company is targeting a fast-growing middle class, the report said. it hopes to break into India's small but fast-growing and highly competitive coffee beverage market.

Starbucks initially planned to open its first Starbucks India store in mid-2011, but it was delayed because of the high cost of locating and acquiring land-as more than 90% of Indian retail stores are small family-run stores. high acquisition and expansion costs have always been a common difficulty for Indian chain store operators.

According to the report, Starbucks' new strategy hopes to open Starbucks coffee shops near Tata Group's hotels and retail stores through cooperation with Tata Group, but the company is also trying to find other places, including shopping centers, railway stations, airports and office buildings, to further expand market share.