Starbucks and India's Tata Group cooperate to open 50 stores a year.
On the evening of January 30, Beijing time, Starbucks, the coffee chain operator, said on Monday that it would open its first store in India in August or September this year, although it was a year behind schedule. However, through cooperation with Tata Group, India's largest industrial company, it is expected to reach an expansion plan of 50 stores by the end of this year.
Seattle-based Starbucks is known for its coffee products that represent urban lifestyle, and the company is targeting a fast-growing middle class, the report said. it hopes to break into India's small but fast-growing and highly competitive coffee beverage market.
Starbucks initially planned to open its first Starbucks India store in mid-2011, but it was delayed because of the high cost of locating and acquiring land-as more than 90% of Indian retail stores are small family-run stores. high acquisition and expansion costs have always been a common difficulty for Indian chain store operators.
According to the report, Starbucks' new strategy hopes to open Starbucks coffee shops near Tata Group's hotels and retail stores through cooperation with Tata Group, but the company is also trying to find other places, including shopping centers, railway stations, airports and office buildings, to further expand market share.
- Prev
Green Mountain Coffee has revenue of $1.158 billion in the first quarter.
On February 2nd Green Mountain Coffee released its unaudited financial report for the first quarter of fiscal year 2012 ended December 31, 2011, which showed revenue of $1.158 billion, up 102% from a year earlier. Beijing, February 2 (Xinhua)-- Green Mountain Coffee released its unaudited financial report for the first quarter of fiscal year 2012 ended December 31, 2011. the financial report showed that revenue was 1.158 billion US dollars, up 102 from a year earlier.
- Next
A 29-year-old Chinese woman becomes the new director of Starbucks
Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except
Related
- What does Coffee combo mean? What coffee beans are most suitable for Combo? What is the best ratio of latte to American in coffee combo?
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!