Five sad Coffee, the first Chinese-style cafe of Yunnan enterprises, officially opened in Kunming.
A few days ago, the five sad Coffee, a Chinese cafe created by Dehong Hougu Coffee Co., Ltd. officially opened its doors in Kunming. After years of silence in the terminal market, Hougu Coffee hopes to make people know more about coffee culture with the help of "Chinese style", so as to expand the domestic terminal market.
"over the past 10 years, Hougu Coffee has been looking for a position in the end market, and it was not until the end of 2015 that it was finally decided to integrate 5,000 years of Chinese civilization into the global coffee culture and build a Chinese-style cafe." Xiong Xiangren, chairman of Hougu Coffee, said that from the perspective of global coffee development and spread, almost every country has its own unique way of drinking coffee, which clearly represents the culture of different countries. In recent years, the average annual increase of coffee consumption in China is more than 25%. However, because Chinese coffee culture has not yet experienced a long precipitation process, to a certain extent, the cultural foundation of Chinese coffee consumption is still relatively weak.
In Xiong Xiangren's view, although the total number of cafes in the country has reached 150000, there is a common tendency of "full foreign flavor". Therefore, many people will closely connect coffee with "petty bourgeoisie" and "sentiment". While ignoring the function and value of coffee as a carrier of cultural communication and emotional communication, thus restricting the integration of coffee and Chinese culture. As a leading coffee company in China, Hougu Coffee has the responsibility and obligation to build Chinese-style cafes and actively spread the local coffee culture.
"in Wudao Coffee, the pull flower you see will no longer be a leaf or a small animal, but will be Chinese cultural symbols such as shooting at the sun, Chang'e running to the moon and suffering." Xiong Xiangren said that in the face of the rise of Starbucks and many Korean cafes, Hougu Coffee will take the traditional culture as the carrier and have a place in the domestic market.
- Prev
The boastful deception of the second and third things of Yunnan coffee.
We often meet boastful people in coffee growing areas in Yunnan: our Yunnan coffee is delicious, our Yunnan coffee has won awards in the world, and our Yunnan coffee is very famous and delicious in the world. I asked them if they had had a drink. Where is it good? I can't answer. Many curry farmers mix 15% to 20% green fruit in red fruit. Can this kind of coffee taste good? This kind of coffee is roasted
- Next
The zoo coffee wants to "de-Han" to survive.
Zoo Coffee recently announced a new plan for this year. Zoo Coffee should not only solve the chaos of joining, but also think about how to quickly eliminate the negative impact of running events on the brand. In this regard, Jin Jianyou, chairman of Zoo Coffee, made it clear that he hopes to break away from the setting of Korean coffee, and hopes to accompany you by changing to a direct marketing model and a representative of Korean coffee brands that have lost the market.
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!