Five sad Coffee, the first Chinese-style cafe of Yunnan enterprises, officially opened in Kunming.

A few days ago, the five sad Coffee, a Chinese cafe created by Dehong Hougu Coffee Co., Ltd. officially opened its doors in Kunming. After years of silence in the terminal market, Hougu Coffee hopes to make people know more about coffee culture with the help of "Chinese style", so as to expand the domestic terminal market.

"over the past 10 years, Hougu Coffee has been looking for a position in the end market, and it was not until the end of 2015 that it was finally decided to integrate 5,000 years of Chinese civilization into the global coffee culture and build a Chinese-style cafe." Xiong Xiangren, chairman of Hougu Coffee, said that from the perspective of global coffee development and spread, almost every country has its own unique way of drinking coffee, which clearly represents the culture of different countries. In recent years, the average annual increase of coffee consumption in China is more than 25%. However, because Chinese coffee culture has not yet experienced a long precipitation process, to a certain extent, the cultural foundation of Chinese coffee consumption is still relatively weak.

In Xiong Xiangren's view, although the total number of cafes in the country has reached 150000, there is a common tendency of "full foreign flavor". Therefore, many people will closely connect coffee with "petty bourgeoisie" and "sentiment". While ignoring the function and value of coffee as a carrier of cultural communication and emotional communication, thus restricting the integration of coffee and Chinese culture. As a leading coffee company in China, Hougu Coffee has the responsibility and obligation to build Chinese-style cafes and actively spread the local coffee culture.

"in Wudao Coffee, the pull flower you see will no longer be a leaf or a small animal, but will be Chinese cultural symbols such as shooting at the sun, Chang'e running to the moon and suffering." Xiong Xiangren said that in the face of the rise of Starbucks and many Korean cafes, Hougu Coffee will take the traditional culture as the carrier and have a place in the domestic market.