Five sad Coffee, the first Chinese-style cafe of Yunnan enterprises, officially opened in Kunming.
A few days ago, the five sad Coffee, a Chinese cafe created by Dehong Hougu Coffee Co., Ltd. officially opened its doors in Kunming. After years of silence in the terminal market, Hougu Coffee hopes to make people know more about coffee culture with the help of "Chinese style", so as to expand the domestic terminal market.
"over the past 10 years, Hougu Coffee has been looking for a position in the end market, and it was not until the end of 2015 that it was finally decided to integrate 5,000 years of Chinese civilization into the global coffee culture and build a Chinese-style cafe." Xiong Xiangren, chairman of Hougu Coffee, said that from the perspective of global coffee development and spread, almost every country has its own unique way of drinking coffee, which clearly represents the culture of different countries. In recent years, the average annual increase of coffee consumption in China is more than 25%. However, because Chinese coffee culture has not yet experienced a long precipitation process, to a certain extent, the cultural foundation of Chinese coffee consumption is still relatively weak.
In Xiong Xiangren's view, although the total number of cafes in the country has reached 150000, there is a common tendency of "full foreign flavor". Therefore, many people will closely connect coffee with "petty bourgeoisie" and "sentiment". While ignoring the function and value of coffee as a carrier of cultural communication and emotional communication, thus restricting the integration of coffee and Chinese culture. As a leading coffee company in China, Hougu Coffee has the responsibility and obligation to build Chinese-style cafes and actively spread the local coffee culture.
"in Wudao Coffee, the pull flower you see will no longer be a leaf or a small animal, but will be Chinese cultural symbols such as shooting at the sun, Chang'e running to the moon and suffering." Xiong Xiangren said that in the face of the rise of Starbucks and many Korean cafes, Hougu Coffee will take the traditional culture as the carrier and have a place in the domestic market.

- Prev
The boastful deception of the second and third things of Yunnan coffee.
We often meet boastful people in coffee growing areas in Yunnan: our Yunnan coffee is delicious, our Yunnan coffee has won awards in the world, and our Yunnan coffee is very famous and delicious in the world. I asked them if they had had a drink. Where is it good? I can't answer. Many curry farmers mix 15% to 20% green fruit in red fruit. Can this kind of coffee taste good? This kind of coffee is roasted
- Next
The zoo coffee wants to "de-Han" to survive.
Zoo Coffee recently announced a new plan for this year. Zoo Coffee should not only solve the chaos of joining, but also think about how to quickly eliminate the negative impact of running events on the brand. In this regard, Jin Jianyou, chairman of Zoo Coffee, made it clear that he hopes to break away from the setting of Korean coffee, and hopes to accompany you by changing to a direct marketing model and a representative of Korean coffee brands that have lost the market.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?