Roasting method of White Coffee
Malaysian specialty, unique roasting technology, much lighter color than black coffee, so named after "white coffee", coffee beans do not add caramel, a large number of caffeine is removed after low-temperature roasting processing, bitter and sour taste is less than high-temperature carbon roasting coffee, caffeine content is also lower, do not add any additives to enhance the taste, retain the original coffee flavor, the stimulation to the gastrointestinal tract is less than ordinary coffee.
Why is white coffee not bitter, scorched or sour?
Because white coffee is roasted at a low temperature, coffee beans are less likely to be scorched due to high temperature roasting, which can minimize the bitterness, charring and acidity of the coffee.
Low temperature baking
Baking is the most important step for every coffee bean to outline its character and breed its fragrance. The raw white coffee beans show an elegant brown through roasting. This roasting method can not only preserve the original flavor of the coffee beans, but also moderately release the fragrance. In 15-20 minutes, the oil begins to surface, and the beans are burnt into a bright dark brown. At this time, the sour, sweet and bitter taste of the coffee reached the most perfect balance, and the character of the coffee beans was clearly depicted.
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American Coffee Culture without taboos
When Americans drink coffee, it is like playing a game without rules, laissez-faire without taboos. Americans are dismissive of all kinds of exquisite coffee made by Europeans. Americans drink coffee freely, and at the same time, coffee goes deep into their lives and is difficult to separate, and the influence is so deep that it is not considered a life without coffee. It is said that Apollo carried a man to the moon for the first time.
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A brief introduction to Starbucks, a famous global coffee chain
Some Starbucks stores form alliances with supermarkets, bookstores and other industries to find places to open in cooperative stores. Starbucks also plans to lower its long-term plan to open 40, 000 stores around the world, which has so far opened more than 16000. In 2013, Jiakelai Restaurant Group signed a strategic cooperation with Starbucks in China. All stores of Jiakelai Restaurant Group will use coffee raw materials provided by Starbucks to serve customers.
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