A brief introduction to Starbucks, a famous global coffee chain
Some Starbucks stores form alliances with supermarkets, bookstores and other industries to find places to open in cooperative stores. Starbucks also plans to lower its long-term plan to open 40, 000 stores around the world, which has so far opened more than 16000.
In 2013, Jiakelai Restaurant Group signed the "Strategic Cooperation in China" with Starbucks. All stores of Jiakelai Restaurant Group will use the coffee raw materials provided by Starbucks to provide customers with a world-class coffee experience.
Most of the Starbucks branches are directly operated by the head office, and Starbucks also has some bans on foreign investment, but there are exceptions to these rules. Most Starbucks in Greater China are joint ventures, Starbucks in Taiwan is a joint venture between Uni-President and Starbucks in the United States, Starbucks in Shanghai and Central China is a joint venture among Taiwan Unification Enterprise, Shanghai Tobacco Group and Starbucks in the United States, Starbucks in Beijing and Tianjin are operated by Starbucks of Beijing Meida, and Starbucks in Guangdong, Hong Kong and Macau are operated by Coffee Concepts HK Ltd, a joint venture between Meixin Group and Starbucks in the United States. Starbucks tends to increase its holdings in these areas to gain more control. Starbucks in Shenyang, Dalian and other cities is the direct store of Starbucks head office. John Culver, president of Chinese mainland Coffee International, said at the Starbucks SME Summit in 2011 that he hopes China will become Starbucks' largest country outside the United States, and that Starbucks will open 1500 stores on Starbucks by 2015.
Starbuck is the world famous coffee (Coffee Comp.) The chain store, founded in 1971, is headquartered in Seattle, Washington, USA.
Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other products. Starbucks' product is not just coffee, coffee is just a carrier. It is through the carrier of coffee that Starbucks transmits a unique style to its customers. To a large extent, the consumption of coffee is a kind of consumption at the cultural level. What cultural communication needs is that the environmental culture created by coffee shops can infect customers, let them enjoy and form a good interactive experience.
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Roasting method of White Coffee
Malaysian specialty, unique roasting technology, much lighter color than black coffee, so named after "white coffee", coffee beans do not add caramel, a large amount of caffeine is removed after low-temperature roasting, and the bitter and sour taste is less than that produced by high-temperature carbon roasting. Caffeine content is also lower, do not add any additives to enhance the flavor, retain the original coffee flavor, irritation to the gastrointestinal tract
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Blue Mountain Coffee becomes the King of Price
According to international practice, there are two main ways for coffee to get the right to speak, either quantity or quality. Throughout the world, for Yunnan coffee, there are mainly two models: the quantity of Vietnamese coffee and the quality of blue mountain coffee. Although Vietnamese coffee also has a long history of drinking there, it was only in the mid-1970s that large-scale production was realized. And in just a few years,
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