How to build your own brand in the coffee industry

Subdivide coffee products according to population differences, order weekly delivery in the current week to ensure fresh products

In Ethiopia, Brazil and other coffee bean origin, 80 seconds have long-term cooperation coffee bean farms. Raw coffee beans are purchased locally and baked and packaged in a studio in Beijing. In the coffee market with serious homogenization, making differentiated products is the key to whether the brand can occupy the minds of consumers.

Coffee products with different tastes are customized in eighty seconds according to the differences of different people. These differences come from the daily habits of different people, such as whether they smoke, whether they drink alcohol, whether they often stay up late, whether they have the habit of drinking coffee, and so on. After continuous accumulation, it found that the biggest difference comes from gender, so the current coffee products are mainly tailored to the different taste needs of men and women.

In cafes, most boys order American coffee and lattes, while most girls drink products with more cream and sugar, such as cappuccino and matcha coffee.

For individual coffee, boys and girls continue this difference in choice. Boys have more smoking and drinking habits than girls, so boys are more likely to choose coffee varieties with stronger cut tobacco flavor, such as Mantenin and Brazil, while girls generally choose coffee varieties with sour fruit taste, which have a softer taste.

In addition, 80 seconds adopts the weekly delivery mode of the same week to ensure the freshness of coffee products. When the coffee beans are used within 2 weeks after roasting, the coffee quality is the best. It takes 80 seconds to bake coffee beans after consumers place an order. After a two-or three-day awakening period, the coffee delivered to consumers is in the freshest period.

At the same time, booking mode can effectively reduce wear and tear. In order to ensure the quality of boutique coffee, coffee beans roasted for more than 2 weeks may be directly discarded and cause wear and tear, with a loss of almost 50% in the first 80 seconds, which can be effectively controlled by booking mode.

At present, the unit price of 80 seconds is about 120 yuan, the gross profit margin is about 70%, and the average repurchase rate is more than 50%. Origin: Kenya.

Shelf life: 1 year (because it is fresh coffee, so the shelf life is short)

Storage method: put it in a cool and dry place and separate it from other articles

Brewing method: you can add appropriate amount of sugar and milk according to your taste.