How to build your own brand in the coffee industry
Subdivide coffee products according to population differences, order weekly delivery in the current week to ensure fresh products
In Ethiopia, Brazil and other coffee bean origin, 80 seconds have long-term cooperation coffee bean farms. Raw coffee beans are purchased locally and baked and packaged in a studio in Beijing. In the coffee market with serious homogenization, making differentiated products is the key to whether the brand can occupy the minds of consumers.
Coffee products with different tastes are customized in eighty seconds according to the differences of different people. These differences come from the daily habits of different people, such as whether they smoke, whether they drink alcohol, whether they often stay up late, whether they have the habit of drinking coffee, and so on. After continuous accumulation, it found that the biggest difference comes from gender, so the current coffee products are mainly tailored to the different taste needs of men and women.
In cafes, most boys order American coffee and lattes, while most girls drink products with more cream and sugar, such as cappuccino and matcha coffee.
For individual coffee, boys and girls continue this difference in choice. Boys have more smoking and drinking habits than girls, so boys are more likely to choose coffee varieties with stronger cut tobacco flavor, such as Mantenin and Brazil, while girls generally choose coffee varieties with sour fruit taste, which have a softer taste.
In addition, 80 seconds adopts the weekly delivery mode of the same week to ensure the freshness of coffee products. When the coffee beans are used within 2 weeks after roasting, the coffee quality is the best. It takes 80 seconds to bake coffee beans after consumers place an order. After a two-or three-day awakening period, the coffee delivered to consumers is in the freshest period.
At the same time, booking mode can effectively reduce wear and tear. In order to ensure the quality of boutique coffee, coffee beans roasted for more than 2 weeks may be directly discarded and cause wear and tear, with a loss of almost 50% in the first 80 seconds, which can be effectively controlled by booking mode.
At present, the unit price of 80 seconds is about 120 yuan, the gross profit margin is about 70%, and the average repurchase rate is more than 50%. Origin: Kenya.
Shelf life: 1 year (because it is fresh coffee, so the shelf life is short)
Storage method: put it in a cool and dry place and separate it from other articles
Brewing method: you can add appropriate amount of sugar and milk according to your taste.
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In 11 years, this curry has knocked on 300 billion coffee beans market.
The rapid development of coffee restaurants shows great signs of developing into a new direction of leisure catering industry. But new restaurants open every day, and many restaurants fall down quickly. The flower house first put forward the concept of curry restaurant in Beijing. Since its establishment more than ten years ago, while speeding up the expansion of the main brand, it will also launch the second and third sub-brands one after another. Always adapt to and promote the market with the strategic vision of development.
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It takes 11 years to build a 300 billion coffee bean market.
More than a decade is long enough for an enterprise, but a little short for an industry. Although the young people in the restaurant have changed a whole generation, it is still in the stage of growth in the field of flower houses or caf é restaurants. Zheng Jinyan said: although this market is young, but the growth is very good, we are now laying out the national market, in the second and third line
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