It takes 11 years to build a 300 billion coffee bean market.

More than a decade is long enough for an enterprise, but a little short for an industry.

Although the young people in the restaurant have changed a whole generation, it is still in the stage of growth in the field of flower houses or caf é restaurants. Zheng Jinyan said:

"although this market is young, but the growth is very good, we are now laying out the national market, opening some stores in second-and third-tier cities, and the effect is very good."

As mentioned at the beginning of the article, once emerging markets are opened, a lot of capital will be invested quickly, with restaurants opening and restaurants closing every day.

In the past ten years, many curry restaurants similar to flower houses have been announced to open, but they do not necessarily live as well as flower houses for as long as they do. Zheng Jinyan believes that:

"others can copy our model, but corporate culture and core competencies cannot be replicated. What they can copy is always out of date, and the flower house happens to be a brand on the road to innovation every day. "

Innovation is the core competitiveness of the flower house, and the flower house team is innovating from products to models. In the face of competition, the flower house derives the corresponding brand according to the needs of different customer groups.

The second brand of flower house, "Hua she Xing Yu", is a constellation themed coffee shop combining fashion and constellation culture elements on the basis of main coffee, fruit fishing and Michelin West Point.

Not long ago, the Hua she Ka Restaurant, which opened in Beijing's No. 8 mansion, became the first female-themed coffee restaurant in the country.

In addition to bold innovation in brands and products, flower houses even open franchise opportunities, but strictly control the quantity and quality of franchisees and seek win-win results with franchisees.

Outside the catering industry, the flower house has also witnessed the changes from the Internet to the mobile Internet era. The era of "Internet +" has come. Zheng Jinyan said that the flower house will embrace change and carry out online marketing through effective means, so as to improve brand awareness and reach more young people.

But Zheng Jinyan is very soberly aware that the core of the restaurant is still the product, is the user first.

"for example, if we make takeout, if the taste of a product will decline after 20 minutes, then we will not provide this product to takeout customers. We upgrade raw materials regularly every month, find the best raw materials from all over the world, and provide them to our customers at a relatively low price, because we must look at the long-term future. Our benchmark is Tongrentang, which has also laid down a century-old strategy. "

Some people have calculated that by 2020, if everyone in China drinks a cup of coffee every day, the coffee bean market alone will reach 50 billion US dollars, the entire industrial chain will generate a market of hundreds of billions of US dollars, and China will become the largest coffee consumer in the world.

This is an attractive industrial chain, and there are always new business models to convince customers in this market.

Looking at many familiar and immature coffee brands today, their business models are almost the same, all of them are served with coffee, but blindly following the trend is tantamount to following the trend blindly. This is the business advice given to us by the law of the development of the market economy. I believe that even in a huge market, there will be a day of maturity and saturation.