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If cycling opens 500 stores in two years, can it create a new model of coffee?

Published: 2026-08-25 Author: World Gafei

Last Updated: 2026/08/25, In April 2016, Wheelys came to Shanghai, China. This is the fourth generation coffee cart, the Green Knight (Green Warrior). Is Wheelys late for the 3 trillion yuan Chinese coffee market? According to the understanding of a reporter from Red Food Network (WeChat: ygcywzz), some professionals predict that China's coffee consumption market is expected to surpass the United States to become the world's largest coffee consumer.

In April 2016, Wheelys came to Shanghai, China. This is the fourth generation coffee cart, the Green Knight (Green Warrior).

Is Wheelys late for the 3 trillion yuan Chinese coffee market?

According to the understanding of a reporter from Red Food Network (WeChat: ygcywzz), some professionals predict that China's coffee consumption market is expected to surpass the United States to become the world's largest coffee consumer.

● estimates that by 2020, the consumption of coffee in China will reach 300 billion yuan, or even 1 trillion yuan.

The mature Chinese coffee consumption market of ● will reach 3 trillion yuan. What is this concept? China's food and beverage consumption market was only 3.2 trillion in 2015.

The ● world coffee market is growing at an average rate of 2 per cent, while China's coffee market is growing at 10 per cent to 15 per cent.

And Shanghai is the forefront of coffee culture. There are nearly 6000 cafes in Shanghai. Take the Laojing'an concession as an example, there are about 45 cafes per square kilometer on average.

At a time when major coffee brands are already competing for the Chinese market, is it too late for Wheelys China to settle in Shanghai?

Go to a lot of trouble to find 10 people.

It is too early to answer the last question.

After five months of preparation, Wheelys found that coffee consumers in Shanghai are far more receptive to the model and concept of mobile coffee cars than imagined.

So Wheelys decided to launch the "City operator recruitment Program" to find the first 10 people who advocate Wheelys coffee culture in Shanghai and use bicycles with them to introduce a new coffee business model to the market.

In order to find the first batch of small partners of operators, Wheelys has made full preparations.

● to build a team: invest in a dynamic and stable Chinese operation team.

● stable brand: with the help of multi-authoritative media, Wheelys has become a familiar brand in the coffee circle.

● market research: in fast-paced Shanghai, many people would like to have a cup of coffee as much as they want. "

● open up channels: offline experiments have been carried out on a variety of sales scenarios, such as office lobbies where white-collar workers gather, creative industry parks that lead the trend, large supermarkets with developed commerce, and large shopping malls with dense flow of people.

● builds platform: its Wechat platform has accumulated quite a number of loyal fans.

What is the experience of opening a bicycle cafe?

It is the dream of many young people to open their own coffee shop. So, what kind of experience is it to sell coffee on a bike? What are the advantages of this mobile cafe?

[1. Cost is not a problem]

It sells 150 cups a day and can be refunded in half a year.

Now, after continuous improvement, the Wheelys coffee car is the fourth generation.

Mohamed, 24, started his business with a 20 per cent increase in income when he bought a Wheelys coffee car for just $5990.

This is the original purpose of Wheelys: to make it easy for young people who do not have a full purse to own their own coffee shop.

Chinese operators can own their own cafe for as little as 100000 yuan. According to the four-month test data, a coffee truck can sell 150 cups a day and can get its money back within half a year.

[2. The venue is just a cloud]

Just need the space of a bike.

To practice yoga, all you need is a space for a yoga blanket. To open a coffee shop, all you need is the space for a bike. If you take a look at this dynamic picture, you will understand the concept better.

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