The coffee and beverage industry is the most promising for investors.

Following the opening of foreign fast food McDonald's franchise in first-tier cities, KFC quietly opened up its first-tier city franchise business at the 16th China franchise Exhibition a few days ago. if individual investors join KFC stores in Beijing, the starting price will be 2 million yuan. The reporter found that in addition to well-known brands of foreign fast food to join the attention, fried chicken, rice cakes, beef noodles, coffee and other food and beverage investment is also popular. According to the 2014 China franchise Investment Survey released by the China chain Management Association, the most popular franchise formats for investors in 2014 are coffee and beverages, Chinese fast food, children's early education, convenience stores, and car maintenance and beauty.

It is understood that since the beginning of this year, China's economic growth has slowed down, the investment effect of the stock market and property market is not obvious, and the pressure on employment has increased, while franchising has once again become a hot spot sought after by investors because of its stable income and relatively low risk.

Pei Liang, secretary general of the China chain Management Association, pointed out that in an economic downturn, rigid needs related to people's livelihood are more resilient and have better anti-risk ability; in China, diet and children's education are rigid needs.