Starbucks increases the pace of expansion in China

New York, Economic Daily (Reporter Zhu Jun) due to being optimistic about China's economic development, Starbucks recently raised his target in China and plans to open 5000 stores in China by 2021. "there is no doubt that China will overtake the United States one day," Howard Schultz, chairman and chief executive of Starbucks, said in an interview. The Chinese market "will become bigger than the US market over time".

According to financial data released by Starbucks, Chinese stores take the lead in the company's overall return, with a 64% return on investment for new stores, compared with 55% in Japan and 61% in the United States. In order to further expand the Chinese market, Starbucks will open its first overseas coffee roasting workshop and selection restaurant in Shanghai next year, where customers can get in touch with and learn about Starbucks coffee roasting, production and cooking arts. taste Starbucks Zhenxuan coffee.

It is reported that Starbucks has more than 2300 stores in China, up from 400 in 2011. Starbucks had expected that there would be 3400 Starbucks stores in China by the end of 2019.

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FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

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