Yunnan Coffee strives for "International discourse right"

After years of struggle and efforts, the 26th World Coffee Science Congress, known as the "Olympic event" of the coffee industry, will be held in Kunming from November 13 to 19 this year. This is the first time that China has held the World Coffee Science Congress. At that time, hundreds of representatives from more than 60 countries around the world, as well as Nestle, UCC, illy, Hougu and other famous Chinese and foreign coffee brands will gather in Chuncheng to share the feast of the coffee industry. At present, the countdown to the opening of the conference has entered. For Yunnan, which accounts for 99% of China's coffee acreage and output, hosting this grand event will usher in the attention of coffee researchers, technical experts, producers and sellers from all over the world. it's tantamount to an unprecedented "big review." At the same time, it will also play an important role in striving for the "international voice" of Yunnan coffee. For a long time, Yunnan Coffee has been working hard and struggling for the issue of "international voice"....

Give full play to the advantages and strengthen the industry

In 1892, French missionaries planted a coffee bean in Zhukula Village, Dali, Yunnan Province. This seed gave birth to the life of coffee and opened the history of coffee cultivation in our province.

Although China's coffee acreage and output are mainly concentrated in Yunnan, China has not yet won a seat as a member of the International Coffee Organization, which poses potential obstacles to the formulation of export standards for raw coffee beans and equal participation in international trade competition. Second, although Yunnan has high-quality coffee raw materials, coffee sales are in an awkward position. "for coffee of the same quality, due to the lack of its own standards and voice, the price of Yunnan coffee in the international market is 2 to 3 times lower than that in Colombia." How heartbreaking it is for people in the coffee industry in Yunnan.

In order to strive for the "international voice", Yunnan coffee has made continuous efforts in "practicing internal skills", and the industry has gradually become bigger and stronger. As a primary raw material, Yunnan small grain coffee is deeply loved by Nestl é, Starbucks and other international well-known brands, and is an important export foreign exchange earning product of our province. In the first half of 2016, our province exported 59500 tons of coffee, earning about 245 million US dollars, a record high.

The reporter learned from the general meeting of Yunnan Coffee Industry Association held in Kunming on April 9 this year that at present, coffee cultivation in Yunnan Province is mainly in Pu'er City, Baoshan City, Dehong Prefecture, Lincang City, Wenshan Prefecture, Xishuangbanna Prefecture and other 9 prefectures and cities and 35 counties. In terms of industrial production, Hougu Coffee has a 13000-ton instant coffee production line in Dehong Dai Jingpo Autonomous Prefecture, and the 20000-ton instant powder production line under construction is expected to be completed by the end of the year. In addition, Tian Runyun plans to build a 4000-ton instant coffee production line in Wenshan Zhuang and Miao Autonomous Prefecture, when Yunnan will have the largest coffee processing enterprise in Asia. In terms of brand building, after the baptism of the market, coffee products such as Hougu, Lingfeng, Yunfen, Manya, Zhongyan, Cat, Xinzhai, Manlaojiang, Yunqi and other coffee products in Yunnan have been gradually recognized by the market. Among them, in August 2015, Baoshan Yunwu cool trade company, a subsidiary of Zhongka Coffee Company, was officially awarded as a national e-commerce demonstration enterprise (online retail). They created a local coffee brand through the way of "Internet +".

Expand the market and expand the influence

Influence and the right to speak complement each other. In order to strive for "international voice", Yunnan coffee industry does everything possible to expand the international market and enhance its international influence. The auction of Chinese boutique coffee raw beans fell on the hammer for the first time at the Yunnan Coffee Exchange Center in Pu'er City on January 25, 2015. the champion raw beans sold at a price of 2600 yuan per kilogram. On July 1, the "Yunnan New Europe" post-valley coffee international freight train was officially put into operation. Yunnan coffee arrived in Europe for the first time by international special train, of which 66 containers were loaded with coffee instant powder, marking the progress of Yunnan coffee industry from raw material export to industrial product export. On July 16, the first "Yuxin Europe" Post Valley Coffee International train set off from Tuanjie Village in Chongqing. The successive opening of the international freight trains of "Yunnan New Europe" and "Chongqing New Europe" have enabled Yunnan coffee to realize the parallel transportation of foreign trade goods by land and sea, promoted the "blowout" growth of Yunnan coffee export trade, and earned Yunnan coffee more than 400 million US dollars in foreign exchange that year.

On June 16 this year, nine enterprises, including Yunnan Dehong Hongtian Industrial (Group) Co., Ltd. and Chongqing Energy Investment Group Co., Ltd. officially launched the Chongqing Coffee Trading Center; on August 26, the inauguration ceremony of the Yunnan-Shanghai cooperation project "Universal Cafe" was held in the Shanghai Free Trade Zone. Whether it is the official operation of the Chongqing Coffee Trading Center or the establishment of the Wanguo Cafe, they all benefit from the cooperation of Yunnan coffee industry across provinces, regions and cities, as well as the joint efforts of Yunnan, Chongqing and Shanghai. All these will greatly promote the display and trading of Yunnan coffee industry in the country and even around the world.

Seize the opportunity to move forward in a group

So far, Yunnan coffee has been given the opportunity to compete with the global coffee producers and consumers.

Chen Zhenjia, executive deputy director of the China Coffee Engineering Research Center and secretary-general of the conference secretariat, told reporters that Yunnan's application to host the World Coffee Science Conference originated during the 2nd Mangshi (International) Coffee Culture Festival in 2012. After the efforts of Dehong Hougu Coffee Co., Ltd., China Coffee Engineering Research Center, Portuguese Coffee Rust Research Center, Yunnan Provincial Bureau of Foreign experts and other units, and repeatedly reported the application to the board of directors of ASIC, invited its representatives to visit and inspect Yunnan. In February 2014, a delegation sent by the board of directors of ASIC spent a week on a detailed inspection of coffee producing areas in Kunming, Dehong, Baoshan and Pu'er, and reported their opinions to the board of directors of ASIC. In the same year, at the 25th World Coffee Science Congress, the Yunnan delegation finally received the flag symbolizing the right to host from Colombia and signed a memorandum with the organizing committee.

Xiong Xiangren, Chinese chairman of the organizing committee of the 26th World Coffee Science Congress, president of the provincial coffee industry association and chairman of Dehong Hougu Coffee Co., Ltd., believes that Yunnan Province, as a hub connecting South Asia and Southeast Asia, is located at the pass of the world coffee producing countries Vietnam, Thailand and other countries entering and leaving the China-ASEAN Free Trade area. The regional coffee production of neighboring countries has reached more than 2 million tons, accounting for 1 million of the global coffee production. Yunnan has obvious regional advantages in coffee trade and market. After years of development, Hougu independent R & D equipment has independent intellectual property rights, and has become the only enterprise in Yunnan Province to be shortlisted for the 2016 Chinese intelligent manufacturing pilot demonstration project; coffee degumming cleaner, hot air mechanical penetrating drying and other independent research and development technologies have been patented, and the level of localization and intelligence has been gradually improved. The arrival of the conference in Yunnan will promote the rapid development of China's coffee industry, greatly promote the scientific and technological progress of China's coffee industry, and accelerate China's process of becoming a major coffee consumer in the world in the next 10 years. Effectively promote regional economic development and social progress.

Liu Biao, vice president of the Pu'er Coffee Association, said that Pu'er is the "hometown of coffee in China." the government attaches great importance to the development of the coffee industry, and farmers are very enthusiastic about it, and the coffee industry in the city has developed rapidly in recent years. Holding this conference will certainly play a positive role in the development and promotion of Yunnan coffee industry. Sai Min, deputy general manager of Lincang Lingfeng Coffee Industry Development Co., Ltd., said that we should make more efforts to improve the quality and brand of coffee. We hope that the World Coffee Congress will bring advanced technology and concepts to us and promote it in Yunnan coffee industry.